Weekly Calendar Dec. 6 - 12
Event
Release of What Does the Fox Say? book
- WHERE: Nationwide
- WHEN: December 10
- Good for: LIG and Gerber
- There have been over 6.9K social mentions of "The Fox" and 'book" in the last 30 days.
Event
Terra Madre Day
- WHAT: Annual celebration of local food
- WHERE: Worldwide
- WHEN: December 10
- Good for: LIG
- In the last 7 days, "Terra Madre" has been tweeted about over 1K times.
2014 FIFA World Cup Final Draw
- WHAT: The final draw determines the grouping and order of teams.
- WHERE: Brazil
- WHEN: December 6
- Good for: Acura
- "FIFA" and "World Cup" have generated over 995K social mentions in the last week.
- The majority of mentions are from the 36 and over age group.
TV
Movies
Live Broadcast of the Sound of Music
- WHEN: 12/05/13
- WHAT: Live three hour broadcast of the classic musical starring Carrie Underwood.
- Good for: Sony, LIG
- "Sound of Music" has generated over 83K social mentions in the last 30 days with the majority from the 21-35 age range.
S#x Acts
- Teenage girl uses sex acts to improve her social status.
- 60% rating on Rotten Tomatoes
- Opens on 12/6 in limited theaters
- Correlates with future of relationships, power woman, sex as social currency
- Based on true events and behaviors of teenagers now
- Official selection of Gothenburg Film Festival, Tribeca Film Festival and Edinburgh Film Festival
Music
Boogie in the Bungalow 2013
- When: December 14, 2013
- Where: Hamburg, PA
- What: 4th annual indoor faux camping ground with food, craft and musical acts.
- Sponsored by Jibberjazz which typically hosts all-aged events, this is a suggested 18+ event
Movies
Music
Movies
The Wolf of Wall Street
- Adaptation of Jordan Belfort's memoir surrounding his indulgent ride as a crooked banker in the 90s.
- Opens 12/25
- Leo is in the running for best actor nominees in 2014 Oscars
- Great for activations: "what does the wolf say?" or a mockup preview of this movie with a positive spin on it
- #wolfofwallstreet has 1,608 tweets in the last 9 days, over 2.1k in the last 30 days
- When: December 29-31
- Where: South Lake Tahoe, CA
- What: top musical performers + snow
- Who: Tiesto, Kaskade and Cut Copy
- Not too late for: Acura RLX (has hot chocolate canisters in car) or LIG (mittins/gloves, hats, scarves)
- Past 28 days: 403 tweets for #snowglobe2013
Saving Mr. Banks
- Based on the untold backstory of how Disney's "Mary Poppins" made it to the screen
- 92% rating on Rotten Tomatoes
- Opens on 12/13
- Great for activations around previously untold backstories of Disney movies, "Jake," and more in-depth view of the Gerber baby
- #SavingMrBanks has 5,945 tweets in the last 13 days and over 11k in the last 30 days