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Weekly Calendar Dec. 6 - 12

Event

Release of What Does the Fox Say? book

  • WHERE: Nationwide
  • WHEN: December 10
  • Good for: LIG and Gerber
  • There have been over 6.9K social mentions of "The Fox" and 'book" in the last 30 days.

Event

Terra Madre Day

  • WHAT: Annual celebration of local food
  • WHERE: Worldwide
  • WHEN: December 10
  • Good for: LIG
  • In the last 7 days, "Terra Madre" has been tweeted about over 1K times.

2014 FIFA World Cup Final Draw

  • WHAT: The final draw determines the grouping and order of teams.
  • WHERE: Brazil
  • WHEN: December 6
  • Good for: Acura
  • "FIFA" and "World Cup" have generated over 995K social mentions in the last week.
  • The majority of mentions are from the 36 and over age group.

TV

Movies

Live Broadcast of the Sound of Music

  • WHEN: 12/05/13
  • WHAT: Live three hour broadcast of the classic musical starring Carrie Underwood.
  • Good for: Sony, LIG
  • "Sound of Music" has generated over 83K social mentions in the last 30 days with the majority from the 21-35 age range.

S#x Acts

  • Teenage girl uses sex acts to improve her social status.
  • 60% rating on Rotten Tomatoes
  • Opens on 12/6 in limited theaters
  • Correlates with future of relationships, power woman, sex as social currency
  • Based on true events and behaviors of teenagers now
  • Official selection of Gothenburg Film Festival, Tribeca Film Festival and Edinburgh Film Festival

Music

Boogie in the Bungalow 2013

  • When: December 14, 2013
  • Where: Hamburg, PA
  • What: 4th annual indoor faux camping ground with food, craft and musical acts.
  • Sponsored by Jibberjazz which typically hosts all-aged events, this is a suggested 18+ event

Movies

Music

Movies

The Wolf of Wall Street

  • Adaptation of Jordan Belfort's memoir surrounding his indulgent ride as a crooked banker in the 90s.
  • Opens 12/25
  • Leo is in the running for best actor nominees in 2014 Oscars
  • Great for activations: "what does the wolf say?" or a mockup preview of this movie with a positive spin on it
  • #wolfofwallstreet has 1,608 tweets in the last 9 days, over 2.1k in the last 30 days
  • When: December 29-31
  • Where: South Lake Tahoe, CA
  • What: top musical performers + snow
  • Who: Tiesto, Kaskade and Cut Copy
  • Not too late for: Acura RLX (has hot chocolate canisters in car) or LIG (mittins/gloves, hats, scarves)
  • Past 28 days: 403 tweets for #snowglobe2013

Saving Mr. Banks

  • Based on the untold backstory of how Disney's "Mary Poppins" made it to the screen
  • 92% rating on Rotten Tomatoes
  • Opens on 12/13
  • Great for activations around previously untold backstories of Disney movies, "Jake," and more in-depth view of the Gerber baby
  • #SavingMrBanks has 5,945 tweets in the last 13 days and over 11k in the last 30 days
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