In Other Words...
Some Examples...
The Jamaica Information Service Website
(January 2010)
The Jamaica Information Service Website
(January 2012)
What's the major difference?
DESIGN
Why is a focus on design in tech products so important?
What are others doing?
I thought Facebook was a tech company, not a "design organization"!?
What About the Open Source World? Do they care about design?
"As the consumer tech market becomes more crowded, differentiated brand & experience design is becoming critical to both short & long term success."
- Enrique Allen (Venture Capitalist)
Business is about profitability, engineering is about feasibility, and design is about desirability -- and all three specialties need to overlap in a successful startup. "I'm talking particularly about consumer tech, where the user experience and the brand is so important for differentiating from all the other crap, and that's what designers should be good at."
Enrique Allen (Venture Capitalist)
In other words...
Thank You.
Here's a quote from an ICT guy...
The Difference?
One is technology.
The other is
"Facebook has been running its design team in the same way for years. Unlike most software companies where day-to-day and detailed product decisions are made by product managers with business backgrounds, Mark Zuckerberg's design team is his imperial guard. They work closer to him than any other discipline in the company."
“You have got to start with the customer experience, and then work backwards to the technology. You can’t start with the technology, and figure out where you are going to sell it.”
– Steve Jobs
Humanized Technology
- More Focused on tech/engineering of the product.
- Celebrates the novelty of technology.
- Focused equally on design and tech/engineering.
- Provides a more pleasurable driving experience.
- Soul
- Behaviour
- Personality
- Delightful
- Cant live without it!
Facebook even has a list of design principles...
*Customer = User
The Competitive Advantage in Influencing User Adoption
Open Data Conference 2012
http://developingcaribbean.org
By: Roger Davis (@layerphase)
What do two cars have to do with Jamaica's Information & Communications Technology (ICT) Industry?
Source: http://www.inc.com/garry-tan/the-great-value-of-the-designer-who-codes.html
"As with any design organization, there are certain beliefs we hold at Facebook, certain qualities that we strive for in our work. It's what enables us to debate whether something "Is Facebook" or "Isn't Facebook," it's what allows us to evaluate whether anything we're designing could be improved. It's our Design Principles, and today we're excited to share them with you."
Which would you prefer to drive?
OR
We sometimes do the opposite...
At their core, they're the same.
Now that was more like an example of a...
- Both can take you from point A to point B
- Both have 4 wheels
- Both have headlights
- Both have horns
- Both are technologically innovative
- Both manufactured by the same company
- Focused equally on design and tech/engineering.
- Provides a more pleasurable experience.
Obviously that was an example of a...
- Soul
- Behaviour
- Personality
- Delightful
- Useful
- Usable
- More aesthetically appealing
- Better visual hierarchy
- Better information architecture etc...
“You have got to start with the technology and then work backwards to the costomer experience. You can’t start with the customer experience, and figure out where you are going to sell it.”
– Not Steve Jobs
For the most part we seem too focused on engineering and the novelty of technology and mainly make stuff like this...
- Lacks proper visual hierarchy.
- No aesthetic appeal.
- Etc...
- Satisfied with basic functional requirements.
- Lacking personality that would cause humans to want to use it everyday.
- More Focused on tech/engineering of the product.
- Celebrates the novelty of technology.
- Satisfied with basic functional requirements.
- Lacking personality that would cause humans to want to use it everyday.
Instead, we should be less tech/engineering focused and be more user focused or human-centered so we can make more stuff like this...
- Soul
- Behaviour
- Personality
- Delightful
- Cant live without it!
- Focused equally on design and tech/engineering.
- Provides a more pleasurable driving experience.
- Universal
- Human
- Clean
- Consistent
- Useful
- Fast
- Transparent
Another ICT guy
Source: http://www.facebook.com/note.php?note_id=118951047792
Got to the footer much sooner with this version! ;-)
More focused on the user's experience.
Finally, we've reached to the footer of the website! ;-)
We work locally, but compete globally...
Another quote from the ICT guy...
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”
– Steve Jobs
The ICT guy has got the answer...
"As products become more and more alike technologically, the experience a product gives will become crucial in peoples choices"
– Steve Jobs
Where do these experiences come from?
"The powerful fusion of great design, great engineering, and real authority in the hands of those people, results in magical user experiences. As we have seen over and over again, this simple dynamic creates truly great products."
Source: http://www.inc.com
These design principles were developed by and for the Android User Experience Team to keep users' best interests in mind. Consider them as you apply your own creativity and design thinking. Deviate with purpose.
YES THEY DO!
1
- Enchant Me
- Delight me in surprising ways
- Real objects are more fun than buttons and menus
- Let me make it mine
- Get to know me
- Simplify My Life
- Keep it brief
- Pictures are faster than words
- Decide for me but let me have the final say
- Only show what I need when I need it
- I should always know where I am
- Never lose my stuff
- If it looks the same, it should act the same
- Only interrupt me if it's important
- Make Me Amazing
NOT
User experience design is
User interface design.
Source: http://developer.android.com/design/get-started/principles.html
The Point?
Remember...
If we're going to compete globally we have to follow a similar approach of collaboration between designers and developers from the begining stages of the development cycle. This is the competitive advantage that influences user adoption.
"What we're hoping to do is shift the paradigm of what design is. Design encompasses systems now, not just 'making things look pretty,'"
- Enrique Allen (Venture Capitalist)
Design + Engineering + Business =
Photo Credits:
AWESOMENESS
- http://oldcarandtruckpictures.com
- http://www.guardian.co.uk
- http://www.macstories.net
- http://latestcarslaunch.blogspot.com
- http://lh5.ggpht.com/-bviBgRBr4AU/Tmyd9GY8F-I/AAAAAAAABhQ/CvgvFBtA-Jk/s1600-h/2012-Ford-Explorer-interior%25255B2%25255D.jpg
Let's break down the silos that currently exist among these sectors in Jamaica, and start creating some AWESOMENESS together...
@layerphase
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