IKEA

IKEA's

Advantages?

IKEA should expand in USA

Thank you for your attention!

And one more thing...

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Conclusion

Country Specific Advantages

• Huge Economics of scale

• Searching local potential

supply

Firm Specific Advantages

• Catalogues help customers visualize.
• Fast decision making.
• Fewer clerks.

IKEA in USA?

Modern design

Young + Active

Difficulties and solutions when entering USA.

1. traffic

2. stronger competition

3. managing the stores

4. customer behavior