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Foursquare Assignment

Foursquare and other

Geolocation Apps are becoming

part of PR business culture

WHAT IS FOURSQUARE?

Foursquare is

  • A mobile application that makes cities easier to use and more interesting to explore.
  • A social city guide and a game that challenges users to experience new things, and rewards them for doing so.
  • www.foursquare.com

Guidelines for Assignment

Cover Page

Background of Foursquare

Business on Foursquare

PR Implications of Foursquare

References

Background of Foursquare

History and Timeline

Mission statmement

Purpose

Statistics of

Foursquare

being used

Business on

Foursquare

That is on Foursquare

Good starting point

http://foursquare.com/search?q=Knoxville

Like

Privacy

Ethics

Legal issues

If audiences are using this or are aware of

new technology

OPTIONAL

Check in at place on Foursquare

Contact place to interview about

4sq use at organization

or business

Finally, make sure to provide references

for sites you used in assignment

APA Style

Good resources on Information on Foursquare:

http://www.businessinsider.com/how-hit-location-based-social-app-foursquare-works-2010-1#ixzz0rotBiXlT

  • Introduction Guide for Foursquare http://publicrelationsblogger.com/2010/03/what-is-foursquare-introductory-guide.html
  • Foursquare v. Gowalla: http://mashable.com/2010/04/22/foursquare-gowalla-infographi/
  • Mashable Guide on Foursquare: http://mashable.com/social-media/foursquare/
  • Businesses on Foursquare: http://foursquare.com/businesses/
  • Foursquare: Why It May Be the Next Twitter: http://mashable.com/2009/07/25/foursquare-app/
  • Foursquare Shows The Business Potential Of Location-Based Services
  • Marketing opportunities for Foursquare: http://www.imediaconnection.com/content/25745.asp
  • Potential for Check-in Applications: http://mashable.com/2010/06/03/the-potential-of-the-checkin/

Pick a local

Business

Restaurant

place on campus

organization

What to make sure to include

Risks and challenges of 4sq

Good / not good application to implement for PR

Issues to consider when using 4sq

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