Foursquare Assignment
Foursquare and other
Geolocation Apps are becoming
part of PR business culture
Foursquare is
- A mobile application that makes cities easier to use and more interesting to explore.
- A social city guide and a game that challenges users to experience new things, and rewards them for doing so.
- www.foursquare.com
Guidelines for Assignment
Cover Page
Background of Foursquare
Business on Foursquare
PR Implications of Foursquare
References
History and Timeline
Mission statmement
Purpose
Statistics of
Foursquare
being used
Business on
Foursquare
That is on Foursquare
Good starting point
http://foursquare.com/search?q=Knoxville
Like
Privacy
Ethics
Legal issues
If audiences are using this or are aware of
new technology
OPTIONAL
Check in at place on Foursquare
Contact place to interview about
4sq use at organization
or business
Finally, make sure to provide references
for sites you used in assignment
APA Style
Good resources on Information on Foursquare:
http://www.businessinsider.com/how-hit-location-based-social-app-foursquare-works-2010-1#ixzz0rotBiXlT
- Introduction Guide for Foursquare http://publicrelationsblogger.com/2010/03/what-is-foursquare-introductory-guide.html
- Foursquare v. Gowalla: http://mashable.com/2010/04/22/foursquare-gowalla-infographi/
- Mashable Guide on Foursquare: http://mashable.com/social-media/foursquare/
- Businesses on Foursquare: http://foursquare.com/businesses/
- Foursquare: Why It May Be the Next Twitter: http://mashable.com/2009/07/25/foursquare-app/
- Foursquare Shows The Business Potential Of Location-Based Services
- Marketing opportunities for Foursquare: http://www.imediaconnection.com/content/25745.asp
- Potential for Check-in Applications: http://mashable.com/2010/06/03/the-potential-of-the-checkin/
Pick a local
Business
Restaurant
place on campus
organization
What to make sure to include
Risks and challenges of 4sq
Good / not good application to implement for PR
Issues to consider when using 4sq