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Presentation for Sales

11 July 2018

Questions

What is the common goal for 2022 ?

€100.000.000

Questions

What is the estimate CAGR , used for the strategy 2022 ?

6%

Questions

Mention two rules of Admiral's Ten

  • If you do NOT have a collective goal, you do not need each other
  • Sometimes you win, sometimes you learn
  • From feedback, to feed forward
  • I’ve never won a match, using my weak points
  • The body achieves, what the mind believes
  • Loser wait until something happens, winners make something happen
  • Do not work harder, but in a smarter way
  • You are not given responsibilities, you must take them
  • Losers often say impossible, winners often say possible
  • Winners have a plan, losers have excuses

12 projects

Questions

1 Coffee –US

2.Coffee –China

3.Coffee –UK

4.Indulgence(‘Retail OTS & T’)

5.Growing Channels

6.ISB Australia

7.C-Stores

8.Mexico

9.New Consumer Groups–Hispanics

10.B2B Kits –OTS Partnerships

11.Licensing

12.Co-branding

What is the average price of Dark Chocolate ?

€2,50

Thank you!

Production facilities

Efficiency

Investments

Donut topper line – USA sept/oct 2018

Blockmelter – tanks – Vietnam sept/oct

Building USA – warehousing

Pouch packing machine – Vietnam

Check weigher – USA

2018 2018

Target Real

Vietnam 5% 13,82%

Kessel 7% 7,16%

USA 5%

-8,14%

Logistics

Stock level

Production: 2.138

Goods in transit: 941

Logistic centres: 4.330

Total: 7.409

Last year: 6.348

What's going on?

Sales

QA

Complaints

QA Audits

2017 target 2018 jan-may 2018

Halal Asia Passed

Feb BRC/ISO Belgium Passed

Mar Kosher Asia Passed

Apr GDOA USA Passed

Apr SA80000 Asia Passed

May BRC USA Passed, Grade A

June BRC unannounced Asia Passed, Grade A+

Kessel 18 15 10

Meer 60 45 18

Vietnam 11 10 8

Usa sales/prod 315 203 87

Total 404 273 123

For 5 month 113

Summarize

USA -943 keur

Emea +325 keur

Asia +213 keur

Total -405 Keur

Teamwork

SOS project - Chantal – Jessie – logistic team / sales team

Donut Topper team – all disciplines – Harm

Sales team – IC team Gerben – Rogier

Sales & Operation team – IC-Sales-Procurement-Supply chain

Kessel

  • Sales is for EMEA and Asia under control – USA needs attention
  • Efficiency- complaints-investments under control
  • QA – all audits – no recalls
  • Each department takes his responsibility – now time to look over the borders – working together
  • Start of Strategy 2022 – needed teamwork and follow up

Have a good holiday and a good 2nd halfyear in sales!

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