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Evangelising

Media

Christianity is fundamentally a

communication event

The METHODS change but the

MESSAGE stays the same

“The medium is the message.”

“Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot.

For the content of any medium is the juicy piece of meat carried by the burglar to distract the watch dog of the mind.”

  • Marshall McLuhan

“The medium is the message.”

We BECOME what we BEHOLD.

  • Abstract
  • Sequential
  • Rational
  • Left Brain
  • Concrete
  • Holistic
  • Intuitive
  • Right Brain

The boy was sad.

Inglese

Francese

Tedesco

Use the right language!

  • Avoid 'church' speak

Shallow thinking dominates

Internet addiction abounds

- so create spaces for real friendship

Now to evaluate your own website...

effectively

using

New

1 x black & white TV (1 channel - WIN TV)

2 x radio stations

2 x weekly newspapers

Library books

Images

Words

our basic assumption

English

francaise

Deutsch

CPA

Continuous Partial Attention

“No one sews a piece of unshrunk cloth on an old cloak, for the patch pulls away from the cloak, and a worse tear is made.

Neither is new wine put into old wineskins; otherwise, the skins burst, and the wine is spilled, and the skins are destroyed; but new wine is put into fresh wineskins, and so both are preserved.”

Mt 9:16-17 NRSV

Build community first

So invite to go deeper

  • Marshall McLuhan

Jesus wasn't friends with everyone

He related to the crowds,

then the many disciples,

then the 70 more active disciples,

then the 12 apostles,

then the three in his inner circle...

Rate experiences

What is better? Facebook message ... or a hug?

A text message ... or a phone call? ... or dinner with a friend?

An email ... or a real birthday card?

Which one gets 1? 4? 7? 10? [out of 10]

linear

The Alphabet

sequential

uniform

repeatable

System of representing both

vowels & consonants

[Greeks 8th Century, BC]

Johannes Gutenberg

1439

By 1500, the printing press had spread to dozens of cities across Europe and more than 20,000,000 books had been printed...

  • By 1600, some 200,000,000 books had been printed.

linear

sequential

uniform

elements

(infinitely) repeatable

  • Christmas 1995 - first version of vatican.va
  • 1990 - “The Christian Message in a Computer Culture”
  • 2002 - “Internet: a new forum for proclaiming the Gospel.”
  • Massive development in web technologies, spurred on in part by increasing speed of internet connections.

vatican.va - 30 Jan 1998

smh.com.au - 1 Jan 1997

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