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-Exposing student work

-Interviews with professionals

-Studio's Work

-Understanding Type resource

Collaboration of Ukrainian coppers kill copious crowds in Kiev.

Crazy capsuled creature key chains create controversy in China.

twitter

Pinterest

target audience:

Students and young adults.

Website/blog

The major points drawn from this

research were that:

-20% of people don't consciously read.

- Almost 100% thought that keeping up to date was important.

- Most people use the internet to keep up to date.

-Yet many people don't read for this purpose.

Tongue Twister Tweets:

-Short snippets of recent news worked into entertaining tongue twisters.

-Prior to the tongue twisters image based dingbats will be released on our Instagram account, getting people guessing about the up and coming tweet.

Instagram

Print

Plan of action:

Monday- Instagram and twitter up and running.

Tuesday-Twitter.

Wednesday- Sticker distribution.

Thursday- x3 twister a day

Friday- 3x Tweets + Dingbats

Type & I

-Read more... into Typography

-Expose students work in the discipline

-Looking at Typography within Leeds

-Interviews with studios, graduates and professionals in Leeds.

-Resource that helps people understand typography.

The Sauce

-A news platform that supplements current affairs with entertaining humor.

-Creating weird and wonderful stories that lighten your day.

satirical tone

The Sauce

Fresh stories

Read More...

print

Twitter

website/blog

print

Juxtaposition

Formal Writing style

Informal content

action plan:

Monday- Get Blog/website up and running (release story)

Tuesday-Twitter feed and Print (release story)

Wednesday-Distribute Print (release story)

Thursday- Focus on releasing stories

Friday- Release further stories and monitor response

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