SCU

SCU Presentation

Advice from a Graduate

About Me

Agency Life

Day in the life at MCA

• Social media
• Writing/editing company blogs; posting them on MCA blog site
• Writing press releases
• Researching information for articles
• Coverage analysis/tracking client articles in the news
• Maintaining lists/making sure they are up to date
• Trade show/event support
• Briefing books
• Pitching editors

• Communications Major / International Business Minor

• PR Capstone with Professor Barr

• Founding member of the Santa Clara University PRSSA Chapter

• Internship @ end of junior year with MCA Public Relations

• Hired full-time after graduation in 2013

• Get involved!

• Take classes YOU are interested in

• Networking is something you should work at (and is really important)

• Pursue your passion

Opportunity for YOU

• A little bit about MCA ...
• We've been around for more than 30 years
• Boutique, high-tech PR agency
• Focus on deep-tech B2B
• Global reach with clients in US, Asia & Europe
• Working in an agency
• Faster pace, more variety
• Multiple companies/clients
• Supporting voice to reinforce internal contact team
• Opportunity to work with different account teams and tap various members' skills
• Recommend for starting PR position

Interested in getting first-hand PR experience?

Volunteer with MCA at Display Week, the premier gathering of system integrators, designers, consumers, scientists, engineers and manufacturers in the field of electronic information displays.

Responsibilities include:

• Registration desk support
• Social Media
• Write blog posts about the conference (recaps, interesting perspectives)
• Help decide what could be done differently for next year

What they don't tell you...

• Classes are nothing like the real world

• Its OK to not know what you want to do

• Uncertainty is normal