Coca-Cola Presentation

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500 brands

1.7 billion servings a day

COCA-COLA BOTTLES EVOLUTION

NOW

The Slogan

2013

2007

2001

1992

1995

1982

Once upon a time...

1985

1920

1960

1912

1915

1909

1899

1888

1886

History In Indonesia

Introduction

2002 PT Coca-Cola Amatil Indonesia Bottling changed name into PT Coca-Cola Bottling Indonesia, and PT. Coca-Cola Amatil changed name into PT. Coca-Cola Distribution Indonesia

Until now, there are 11 Coca-Cola factories in Indonesia which are located in Jakarta, Medan, Surabaya, Semarang, Ujung pandang, Bandung, Padang, Bali, Manado, Banjarmasin , dan Lampung.

1971 A new modern bottling factory built named PT. The Jaya Beverages Bottling Company

1979 Other bottling company started to pop up, like PT. Tirta Mukti Indah which became the bottling factory for West Java region.

1983 The distribution of Coca-Cola was given by PT. Tirta Mukti Indah to PT. Ranca Agung Luhur

2000 All of Coca-Cola companies in Indonesia merged into two big companies named PT. Coca-Cola Amatil Indonesia Bottling for the bottling company, and PT. Coca-Cola Amatil for the distribution company

1945 After the independence day of Indonesia, Coca-Cola bottling factory back and operated under the name of The Indonesia Bottle Ltd Nv, with national company status.

1942 Coca-Cola

production fallen

because of the

colonial of Japan

Industry: Beverage

Founded: 1982

Founder: Asa Griggs Candler

Area Served: Worldwide (over 200 countries/territories)

Products: Beverages (Soda, Juice, Sport water, Vitamin water, Mineral Water, etc)

Employees: 146,200 (2013)

Website: TheCoca-ColaCompany.com

Market Segmentation

2. Targeting

Coca-Cola and the environment

1. Segmentation

Target marketing of Coca Cola :

• Coca cola customers are mainly teenagers and young adults between the ages of 16 to 35. Coca cola also made diet coke for those who are suffering from sugar problems.

• Their targeting is not based gender but the results show that both genders like this product and use it.

Psychographic:

Coca Cola bottle size 500ml, 1L, 1.5L, 2L pack

Behavioral:

Coca-Cola segments different occasions which are celebrated in the country. The credit for making celebrations available for almost everyone largely goes to Coca-Cola Company

Geographic:

Coke segments its products country wise and region wise.

Demographic:

Demographically based on age, income and family size specifically target more young than older

3. Positioning

Positioning of Coca Cola:

• If anyone put one coca cola and one Pepsi in front of us about 65% of people choose coca cola because of its taste, its packaging attracts the young generation very much.
• Recently, coca cola has proven that, it is the highest selling cold drink in the whole country and above the world.

MARKETING STRATEGY

Conclusion

• Coca Cola firstly invented in 1886 by John Styth Pemberton.

• Coca Cola have many product from soft drink, sport drink, juice drink, until mineral water.

• Coca Cola is the first and the best carbonated drink in the world.

• Coca Cola direct competitor is Pepsi.

GROUP MEMBERS

ASHRAF KHAN

ABBAS JAN

ABDUL WALI

UMAR KHAN

Ad for Coca Cola

Marketing Mix

4/ Promotion

Advertisement : TV commercial, newspaper, magazines, poster, banner, youtube.

Blog : www.coca-cola.com.pk

Twitter : https://twitter.com/CokePk

Facebook : Coca-Cola Pakistan (Fan Page)

Email : ncc@sea.coke.pk

4 P's

3/ Place

• Coca-cola sold in more than 200 countries.
• Coca-Cola is a carbonated soft drink sold in :
• Stores
• Stalls
• Restaurants
• Vending Machines
• Supermarkets

1/ Product

Sport Drink

Juice Drink

Water

Soft Drink

Energy Drink

Tea and Coffee

• There are currently 114(worldwide)brands and 10 brands of Coca Cola products in Pakistan.
• Coca-Cola, Coke-Diet, Fanta Orange, Kinley, Minute Maid, Splash, Sprite, Sprite 3G, Sprite Zero

• Price range between 25 Rs – 120 Rs
• Buy in pack is more cheaper.

1/ Product

Pet 500ml Coca Cola

2/ Price

Group Suggestion for 4P's

• More variation in the packaging.

• Improve the flavor variation in Pakistan.

• Build a store that sells coca cola brands.

• Discount from coca cola itself.

Welcome to the Coca-Cola Company!