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Complutense University of Madrid (UCM)
Emma Galán
Francisco Gallego
Carlos Méndez
Claudia López.
“it´s not big enough to fight off any potential acquisition approach by a super indie, and not sufficiently small and financially agile enough to be a niche producer of programmes”
Starlight TV have to redesign its growth strategy
The main groups of European production: similar cases to Starlight TV
Fees to independent European production
Different sorts of television production.
Real meaning of independent production
Concentration and Enterprise Consolidation
Internationalization of television products
New ways of running audiovisual contents: from the production of transmedia contents to video platforms such as Hulu
The future of television industry: tradicional transmission and Internet
Multipled and varied proposal
Maturity of the sector
Object of desire by the broadcasters
Leadership of television
as entertainment
Financial weakness and Television production companies with low professional profile
Insufficient financial powers
No commitment to creativity or innovation
Increased presence of venture capital in the sector
Acceleration of technological convergence
Importance of creativity in the content
Need to save on production costs
Barriers to entry given
the concentration of production
Need for higher investment
Quality content, recognized with awards
Membership of a consolidated market
International presence
High costs in the overseas
distribution of content
Strong dependence on the success of their products
Inefficient economic outcomes
Increase in distribution platforms
Good relationships with
overseas distributors and broadcasters
Use of a recognized brand in the sector
Market concentration
Procrastination in decision-making by managers
Possible distrust of the largest companies
Very optimistic setting
Optimistic setting
Pessimistic setting
Very pessimistic setting
New window explotation ways
Starlight TV has to consolidate like group as a reference of the animation industry
Staff and technologies productivity improvement
Enter into the audience daily life
Thank you very much
Advantages & disadvantages
Crazy Little Farm
Muito obrigado
Dziękuję bardzo
Grazie mille
Tack så mycket