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Starlight TV

Competing for the future in Independent Television Production

Complutense University of Madrid (UCM)

Emma Galán

Francisco Gallego

Carlos Méndez

Claudia López.

What's about Starlight TV?

Biggest challenge? Rising competence in UK Independent TV sector

“it´s not big enough to fight off any potential acquisition approach by a super indie, and not sufficiently small and financially agile enough to be a niche producer of programmes”

Main weakness? Inefficient organization of its assets

Starlight TV have to redesign its growth strategy

External analysis of the situation

of Starlight TV

The main groups of European production: similar cases to Starlight TV

Fees to independent European production

Different sorts of television production.

Real meaning of independent production

Concentration and Enterprise Consolidation

Internationalization of television products

New ways of running audiovisual contents: from the production of transmedia contents to video platforms such as Hulu

The future of television industry: tradicional transmission and Internet

Multipled and varied proposal

SWOT

of Independent Production

Strenghts

Maturity of the sector

Object of desire by the broadcasters

Leadership of television

as entertainment

Weaknesses

Financial weakness and Television production companies with low professional profile

Insufficient financial powers

No commitment to creativity or innovation

Opportunities

Increased presence of venture capital in the sector

Acceleration of technological convergence

Importance of creativity in the content

Threats

Need to save on production costs

Barriers to entry given

the concentration of production

Need for higher investment

Starlight TV

Starlight TV Performance

Financial Performance

Gross Revenue Per Employee

Expansion into International Markets

SWOT Analysis of Starlight TV

Strenghts

Quality content, recognized with awards

Membership of a consolidated market

International presence

Weaknesess

High costs in the overseas

distribution of content

Strong dependence on the success of their products

Inefficient economic outcomes

Opportunities

Increase in distribution platforms

Good relationships with

overseas distributors and broadcasters

Use of a recognized brand in the sector

Threats

Market concentration

Procrastination in decision-making by managers

Possible distrust of the largest companies

Possible scenarios for Starlight TV in the future

Very optimistic setting

Optimistic setting

Pessimistic setting

Very pessimistic setting

Conclusions

New window explotation ways

Starlight TV has to consolidate like group as a reference of the animation industry

Staff and technologies productivity improvement

Enter into the audience daily life

Thank you very much

Advantages & disadvantages

Associated produccion vs funded produccion

http://www.hulu.com

Functional organization Matrix structure

Starlight low relative profitability of their production greater volume of content and quality of their productions

The suscess of Starlight passes for know how to exploit your current period of expansion.

http://www.youtube.com/

https://www.netflix.com/

Crazy Little Farm

Çok teşekkür ederim

Muchas gracias

Vielen Dank

Merci beaucoup

Muito obrigado

Dziękuję bardzo

Grazie mille

Tack så mycket

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