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This ad is geared towards people who consume alcohol.
Emotional appeal: This ad effects the viewers emotional appeal because they feel deceived
Shock Appeal: Because when you read it you don't notice that it's actually an ad for drinking and driving
The underlying purpose of this ad is to form people that you can be easily deceived when you're sober so when you're under the influence simple task like driving are a terrible idea.
The implicit meaning of this ad would be that your eyes can be distracted while your sober and you can be fooled by something even when you think you're concentrating on it.
Literary Devices
Message
The message of this image is that no matter the amount f alcohol you consume you should never drink and drive because it can but not only you're but others lives too.
The word to "Kill A A Mocking Bird" is centered in the middle of the image and there is and equal amount of blur surrounding it. Then there is symbols in the top and bottom right to balanceit out.
"To Kill A A Mocking Bird" is in the center of this image cause it's the main focus
The subtext is explaining the image
There's a toyota logo in the top right hand corner because this ad is sponsored by toyota