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Transcript

Bounty Select-A-Size Tackles Big Messes

October 2012-March 2013

Program Results

2,027,505,175 Impressions

1st Stop: The State Fair of Texas

CPM: $0.54

Quality score: 74.77

Tone: 2.7*

HOW WE DID IT:

  • Sponsored the food court at the State Fair of Texas
  • Enlisted Travel Channel's Adam Richman (Man Vs. Food), to launch the "Tastiest Mess in Texas" contest
  • Bounty "Clean Crews" were on hand to engage fair-goers with a fun photo activation and product demonstration

Garnered over

375 million impressions!

5 Broadcast Placements

2 Print Placements

28 National Online

1 Radio Broadcast

Photo Results:

Total pictures taken: 856

Facebook Posts (to personal pages): 578

Facebook Views of Photo opp: 1,295

Twitter Posts (to personal pages): 38

Twitter Post Views: 121

Photos sent to consumer's email: 664

Downloads (to their desktop): 1,631

*Key

1 - Negative ; 2 -Neutral; 3 - Positive

2nd Stop: 2013 Rose Bowl Game VIP Tailgate

Program Goal

Photo Results:

Total pictures taken: 64

Facebook Posts (to personal pages): 42

Facebook Views of Photo opp: 96

Twitter Posts (to personal pages): 3

Twitter Post Views: 9

Photos sent to consumer's email: 49

Downloads (to desktop): 121

Garnered over 529,629,343 impressions!

500 Million Impressions

Benchmarks

Planning

3rd Stop: Miami Carnival

4th Stop: The 26th Annual Kids Choice Awards

HOW WE DID IT:

Objective:

Convince our WHO one sheet of Select-A-Size can tackle her messes & use less!

Communication Idea:

Bounty Select-A-Size is the little sheet that cleans up big messes!

Plan:

Hit the road with Bounty Select-A-Size...

  • Spicing up Miami's Carnival with the "Tastiest Mess in Miami" Contest
  • Working with Telemundo's Chef James Tahhan (Un Nueva Dia) to host and judge the Miami Carnival Cooking Contest

At the 26th Annual Kids Choice Awards, Bounty Select-A-Size took on a whole new messy challenge: Slime.

Garnered over 179,382,955 impressions!

Garnered over 341,745,235 impressions!

Photo Results:

Total pictures taken: 114

Facebook Posts (to personal pages): 32

Facebook Views of Photo opp: 45

Twitter Posts (to personal pages): 3

Twitter Post Views: 10

Photos sent to consumer's email: 56

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