IKEA

Headquarters

Delft,

South Holland

THANK you for your attentIon!

Beginning of success

1926 year

By Kseniya Proskuryakova

beginning of the story and birth of the founder

Beginning of success

I

INGVAR

,first name

1943-the 1st IKEA was founded

K

KAMPRAD

,last name

E

ELMTARYD

farm, where he grew

A

1948-started furniture business

AGUNNARYD

small village near farm

SpecIal namIng system:

• DUKTIG (meaning: good, well-behaved) is a line of children's toys

• OSLO is a name of a bed

• BILLY (a Swedish male name) is a popular bookcase

• Garden furniture: Swedish islands,
• Bedlinen, bed covers, pillows: flowers, plants,
• Bathroom articles: Scandinavian lakes, rivers and bays

LOGO

IKEA's success are =

IKEA

low prices + flat pack

is a GREEN company

IKEA

is a charitable organization

CHEAP or it must be cheap

the economy must be economical

• shop for middle-class people

• low price

• low cost

CONVeNIENCE

sales

56

%

''long way''

IKEA is...

domestic accessories

212

44

shops

in

%

44

furniture

countries

IKEA is...

24,7

bln euro per year

100 000

employees

IKEA is...

more

9000

titles of goods

IKEA is...

growth of sales

by

7,7

%