FOLD

Mission Statement

Target Market:

• Men and Women
• Ages 20-40

The mission of FOLD is to make an every day chore convenient, to provide consumers with a happier and better smelling life!

USA

Geographic Reach:

• United States
• For now...

Geographic Reach

Marketing Segmentation

Form of segmentation used: Demographic

• 20-40 yrs old

• Male and Female

• Single & Married

• Ethnicity - everyone

Revenue Models

Model 1:

Fee for transaction/services:

• Fee for the service of washing and folding laundry, pick up, and delivery

Model 2:

Advertising:

• Google Adsense will be our biggest form of advertisement

Using Google Adwords

1. Video

• Reach our target market on platforms such as YouTube

Payment Method:

Monthly invoices

2. Search

• Grow in our SEO (Search Engine Optimization) to create awareness

Starting Monthly Budget: $50,000

3. Display

• Reaches a broader audience to create a stronger branding presence.