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Transcript

Angela Tan

Haja Mohaideen

Jenny Ong

Rowell Soon

Shaun Wee

Tsorng Lau

Gamification is the application of game design techniques to business processes aimed at encouraging user adoption and participation

Loyalty programs

Nike +

Epic Win

Still don't believe us?

Gamification works because it taps into our needs and desires

Implementation

1. Set your objectives

Know your players 2.

3. Design the solution

Track behavioral data 4.

5. Measure results and improve process

LIMITATIONS

Promotion of unhealthy competition

Additional resources for tracking and measuring effectiveness

What are the academics saying?

Literature Review

Research

Question

???

Gamification

Characterised by:

  • Point systems
  • Scoreboards
  • Badges or rewards
  • Goals
  • Escalation (level up!)
  • Avatars and virtual goods

Gamification is NOT new!

explained.

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