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kappa company

Section 424

Principle of marketing ' 2, 2016

Member Group

section424

Background Company

  • Sivat Paibusirichit 5813146
  • Thamonwan Sangasilpa 5813325
  • Aphinya Vichiantatsanai 5811864
  • Chirakit Treesuriyasaengchot 5811894

KAPPA CO.,LTD

Brand Development

LINE EXTENSION

"Same Brand name Same Product, different flavors, series"

Founder : Marco Boglione

Since : 1967

Headquarter : Turin and Italy

Industry : Sports equipment and Textile

Brand Development

New Brand

Multibrand

"Different Products and Brand name"

"Same Products, but different Brand name"

"PHENIX"

"X-NIX"

Analysis Brand Sponser

SPONSERSHIP

Sponsor to the British professional basketball leagues and Great Britain national teams

Support some of the world’s top football teams such as A.C. Milan, F.C. Barcelona and the Italian National team [UEFA Euro Cup in 2000]

Result : Gained popularity five years later during the 1984 Summer Olympics in Los Angeles, due to, the American Track and Field Team wore Kappa® sportswear and took home almost 80

Result : Although Kappa is a relatively new brand to the basketball community in the UK, but it is well-known and respected internationally, with partnerships such as Argentina

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