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"Same Brand name Same Product, different flavors, series"
Founder : Marco Boglione
Since : 1967
Headquarter : Turin and Italy
Industry : Sports equipment and Textile
"Different Products and Brand name"
"Same Products, but different Brand name"
Sponsor to the British professional basketball leagues and Great Britain national teams
Support some of the world’s top football teams such as A.C. Milan, F.C. Barcelona and the Italian National team [UEFA Euro Cup in 2000]
Result : Gained popularity five years later during the 1984 Summer Olympics in Los Angeles, due to, the American Track and Field Team wore Kappa® sportswear and took home almost 80
Result : Although Kappa is a relatively new brand to the basketball community in the UK, but it is well-known and respected internationally, with partnerships such as Argentina