Fast Food Culture

McDonald's

Special Menu Items

- McArabia

- Similar to street sandwiches

- Kofta or Chicken

- Introduced in many Middle Eastern countries

- Kofta- a type of meatball, sometimes vegetarian

Lebanon

Traditional Fast Food

India

Fast Food Tendencies

- Street food is vital to Lebanese culture

- Falafel and Shawarma wraps

- Shawarma - 19th century Ottoman Bursa in Turkey

- Falafel - possible origin is the Copts in Egypt

"Falafel sandwiches are the reason I live."

-Marc Al Haj

- Foreign fast food chains are steadily growing

- Street food already deeply ingrained in culture

- e.g. Bhel puri, Malaiyo

McDonald's

- One of the most changed menus

- Chicken Maharaja Mac

- no beef

- Maharaja - great ruler

- Veg McMuffin

- Hinduism & Buddhism

- McSpicy Paneer

- much of Indian food is spicy

- Paneer originates in India/Pakistan

Menu Differences

Menu Differences

Other Menu Differences

Marble Cake

Swiss Plum Tart

- Fish and Chips (England)

- Magnum McFlurry (Dutch)

- Vegi Mac

- Potato Wedges

- Shrimp

- traditional German dessert

- from "Gugelhupfh"

- literally "Hood" and "To Hop"

- Central Europe popularity

- "Waie" in German

- Used to be considered a main course

- traditional Swiss dish

Menu Differences

Macarons

- traditionally French

- "Luxemburgeli"

McDonald's

Fast Food Culture

in Switzerland

- dessert emphasis

- self-service machines

- expensive

- higher industry standards

- cultural influences

Switzerland

Fast Food Tendencies

- Expensive

- "Slow Food" movement

- Migros and Coop

McDonald's Today

• Serves 69 million costumers daily
• Has 37 thousand locations in over 100 countries

White Castle and McDonald's

• White Castle changes the public's perception of the hamburger
• McDonald's employs the assembly line

The United States Restaurant

• Advances in transportation lead to "the restaurant" spreading globally
• The invention of the automobile and the discovery of germs

KFC is King

- First fast food company to enter Chinese markets (1987)

- It is the most popular and arguably largest fast food brand in China

- Besides your traditional chicken, a lot of the food is culturally influenced.

Origins of Fast Food

Taverns and Inns

LaoBeiJing

Breakfast Food

Other Differences

-Very heavy chinese influence.

-Its a wrap based off of Peking duck, but with chicken instead.

-The breakfast food served at KFC is significantly influenced by Chinese cuisine.

-One example is porridge, youtiao (chinese churro), soymilk.

-Chicken and Shrimp Burger

-Red Bean Pie

-Curry and Rice

-Egg Tart

-As far back as the Roman Empire and Ancient China

-Taverns and inns served food to people who had a reason to eat away from home

Street Vendors and the Rise of Restaurants

• Street vendors sprung up in large cities, providing cheap, pre-cooked meals
• The French Revolution brought the rise of the "modern" restaurant
• Cafe's also emerged at this time

E-Commerce

Deliveries

- There are delivery companies that only deliver food.

- Almost everything is deliverable.

- People drive mopeds and basically run around town picking up your orders and deliver to you.

- Can deliver to almost anywhere.

- Everything is available online, even fast food nowadays.

- Companies have strong online presence.

- There are websites dedicated to fast food and delivery.

China

Fast Food Tendencies

- Chinese consumers have become harder to please.

- The fast food market is seeing a rise after a long dip in the fast food industry.

- Almost everything is deliverable.

- Traditional street vendors still serve "fast food".

- Strong cultural influences on food.