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Major Retailers:
Amazon
Sunglass Hut
Dick's Sporting Goods
Major Sunglass Manufactures:
Oakley
Ray-Ban
Maui-Jim
Luxottica
Distribution:
UPS
U.S Postal
*both offer small business start up plans
Neck Straps
-companies that we are potentially looking to collaborate with
-Croakies
Other Floatation Devices
-Coastal Floats
Floating Sunglasses
-Dragon H2O
Market Segment: those who enjoy spending time on the water
"Styrofoam can float differently depending on the water type; it can float between 48 to 50 pounds of weight per metre in freshwater. However in salt water, the Styrofoam will support more weight due to increased water density."
Prevents the loss of sunglasses when boating, kayaking, canoeing and other activities when in the sun and water
average sunglasses weigh anywhere from .5 to 1 ounce
Target Market: between the ages of 16-35
Product Positioning: convenient, stylish, customizable alternative to our competitors
so YES it will!
1. Custom Designed Foam Roller
- not a large enough target market
2. Wine Bottle Holder
-potential flaws are greater than benefits
3.Food Container
-lack of creativity
4. Foam Cell Phone Cases
-phone case industry is already saturated
5. Floating Wallet
-similar to our end product, but not durable enough to protect valuables
1. Have you ever lost a pair of sunglasses while boating/kayaking/canoeing etc.?
27- yes 3-no
2. Do you wish you could custom design your sunglasses to your liking?
30-yes
3. Do you have many pairs of sunglasses because of the design printed on them?
25-yes 5-no
4. Have you ever tried a version of a sunglass floatation device?
3-yes 19- didn't know one existed 8-no
5. If there was a product available that helped one’s sunglasses float without a strap, would you be interested in trying it?
18-yes 4-no 8- it would depend on the product
focused on making sure there was an existing problem that our product was the answer to
1. Have you ever lost a pair of sunglasses while boating/kayaking/canoeing etc.?
2. Do you wish you could custom design your sunglasses to your liking?
3. Do you have many pairs of sunglasses because of the design printed on them?
4. Have you ever tried a version of a sunglass floatation device?
5. If there was another product available that helps one’s sunglasses float without a strap, would you be interested in trying it?