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Sunglass Floaties

Presented by:

Grace Kincella

Amanda Terrigino

Emily Kamler

Nate Hasto

Dan Zambito

Foam

SCAMPER

1. Substitue

2.Combine

3.Adapt

4.Modify

5.Put to Another Use

6.Eliminate

7.Reverse

Find Us, Buy Us,

Love Us

sunglassfloaties.info

Income/ Balance Sheet

Today's Journey

  • Creative Process
  • Our Product
  • Target Market
  • Concept Testing
  • The Competition and
  • The Collaborators
  • The Money
  • Find Us

Collaboration

Breakeven Analysis

The Creative Process

Major Retailers:

Amazon

Sunglass Hut

Dick's Sporting Goods

Major Sunglass Manufactures:

Oakley

Ray-Ban

Maui-Jim

Luxottica

Distribution:

UPS

U.S Postal

*both offer small business start up plans

The Competiton

Random Input

Neck Straps

-companies that we are potentially looking to collaborate with

-Croakies

Other Floatation Devices

-Coastal Floats

Floating Sunglasses

-Dragon H2O

Target Market Analysis

Our Product: Sunglass Floaties

Market Segment: those who enjoy spending time on the water

  • live near/close to a body of water
  • major cities with large lakes, rivers, bays and local oceans nearby

Most Common Question We Were Asked...

"Will it work?"

"Styrofoam can float differently depending on the water type; it can float between 48 to 50 pounds of weight per metre in freshwater. However in salt water, the Styrofoam will support more weight due to increased water density."

Lightweight

Custom

Design

Rejected Concepts:

  • a foam mold for major and off-brand sunglasses
  • has 2 loops that slide around the arms of the glasses
  • allows for the glasses to float when dropped in water

Prevents the loss of sunglasses when boating, kayaking, canoeing and other activities when in the sun and water

Floats in Water

average sunglasses weigh anywhere from .5 to 1 ounce

  • Concept Testing Results

Target Market: between the ages of 16-35

  • families with children,
  • active lifestyle that brings them near the water

Artwork

Paddle Board

Protection

Product Positioning: convenient, stylish, customizable alternative to our competitors

Picture Frame

so YES it will!

1. Custom Designed Foam Roller

- not a large enough target market

2. Wine Bottle Holder

-potential flaws are greater than benefits

3.Food Container

-lack of creativity

4. Foam Cell Phone Cases

-phone case industry is already saturated

5. Floating Wallet

-similar to our end product, but not durable enough to protect valuables

Wallet

1. Have you ever lost a pair of sunglasses while boating/kayaking/canoeing etc.?

27- yes 3-no

2. Do you wish you could custom design your sunglasses to your liking?

30-yes

3. Do you have many pairs of sunglasses because of the design printed on them?

25-yes 5-no

4. Have you ever tried a version of a sunglass floatation device?

3-yes 19- didn't know one existed 8-no

5. If there was a product available that helped one’s sunglasses float without a strap, would you be interested in trying it?

18-yes 4-no 8- it would depend on the product

Boating

Custom Printing

Sunglasses

Many Designs

Sunglass Floaties

  • Concept Testing Analysis

focused on making sure there was an existing problem that our product was the answer to

  • Made a Facebook survey
  • Made cold calls

Our Questions

1. Have you ever lost a pair of sunglasses while boating/kayaking/canoeing etc.?

2. Do you wish you could custom design your sunglasses to your liking?

3. Do you have many pairs of sunglasses because of the design printed on them?

4. Have you ever tried a version of a sunglass floatation device?

5. If there was another product available that helps one’s sunglasses float without a strap, would you be interested in trying it?

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