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YES!! PFIZER

  • Purpose --> bring innovative drugs = patients significantly improve their lives.
  • Mission --> be the biopharmaceutical company that set the standards of excellence worldwide
  • Health is a fundamental element for people = quality life --> Find sustainable solutions for health challenges in this changing world is a PRIORITY
  • Commitment --> have global leadership in health care and help improve millions of lives by providing medicines and treatments are safe, effective , and accessible to those in need .
  • To ensure that they generate the most value for their patients, the medical community, shareholders and communities in which thye operate, permanently optimize the way of work.
  • Hear opinions and viewpoints --> key audiences and react with agility to respond to changing needs and new challenges.

These are some of the companies,

classified by different characteristic;

based on market ethics:

Pfizer is the world's most diversified biopharmaceutical products for human health and consumption.

At Pfizer, we use science and our global resources to improve health and well-being at every stage of life.

Our purpose is to bring innovative drugs to patients significantly improve their lives.

PFIZER CORP

COR SANOFI-AVENTIS

MSD + SCHERING

NOVARTIS CORP

GLAXOSMITHKLINE CO

“The only way to get people, anywhere in the world, have innovative medicines is working closely with suppliers, physicians, patients and civil society organizations”

Value proposition of the company

*Pfizer works to discover and develop innovative, safe and effective to prevent or treat some of the world's most challenging diseases.

*We invest more than $ 7 billion per year in research and development.

*We are committed to the safety of our patients participating in research protocols and maintain the highest ethical standards in all our initiatives.

*Pfizer offers many and different programs, training resources, educational needs assessment, publications as a resource to organizations engaged in providing continuing professional development to health care providers.

According to the Sales Rank:

Pharmaceuticals

Nutrition

Animal Health

Consumption

Why Pfizer?

Company background

  • Is the world's most diversified biopharmaceutical products for human health and consumption.
  • Since the discovery of the mass production of penicillin, for over 50 years, Pfizer has played a leading role in the discovery, development and marketing of drugs.
  • Now a day is the world's largest biopharmaceutical.
  • Their leadership = a well-defined set of principles for health.
  • Use science and their global resources to improve health and well-being at every stage of life.
  • Present in 180 countries
  • Have over 160 years of experience.
  • Each day, 40 million people around the world are treated with a drug from Pfizer.
  • More than 85 000 people work at Pfizer and, 1500 people work at Pfizer Mexico.
  • Their medicines help prevent and treat diseases in a wide range of therapeutic areas.

Pfizer is consider the largest biopharmaceutical, is characterized by meeting health needs of the world population,

what makes them leaders is that they create products that provide solutions for health problems.

The company has a repertoire of products for human, animal health and consumer health, mainly. It also has a line of research, scientific and manufacturing capabilities.

Pfizer “México

Techniques of the Company to Measure Performance

Performance with integrity

Understand the standards and act accordingly. By knowing, understand and act in accordance with Pfizer values, laws and applicable company policies, each of us canserve as a role model.

To know the law and ask questions. Are expected to be familiar with the laws and policies applicable to their function If any questions are presented, consult the manager Compliance Division.

  • Pfizer Mexico began operations in 1951.
  • In 1957 opened the first pharmaceutical plant in the country.
  • In 2011, the company established itself as a leading biopharmaceutical company in the Mexican market with a share of 7.75 %.
  • The Scientific Institute Pfizer has invested $ 50 million for the development of science in Mexico

Why pharmaceutical industry?

  • One of the most powerful industries in the world
  • Focused in a B2B channel
  • Develops, produces, and markets drugs or pharmaceuticals licensed for use as medications.
  • Pharmaceutical companies are allowed to deal in generic or brand medications and medical devices.
  • Subject to a variety of laws and regulations regarding the patenting, testing, safety, efficacy and marketing.

A channel of distribution or trade channel is defined as the path or route along which goods move from producers

or manufacturers to ultimate consumers or industrial users. In other words, it is distributions network through which

producer puts his products in the market and passes it to the actual users.

This channel consists of: producers, consumers or users and the various middlemen like wholesalers,

selling agents and retailers (dealers) who intervene between the producers and consumers.

Therefore, the channel serves to bridge the gap between the point of production and the point of consumption thereby creating time,

place and possession utilities. (Managing a business, 2011)

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