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EPQ - Is Beauty More Important For Western Females or Males in the 21st Century?
Clothing
Main reason to purchase a clothing item:
Emily Gotch
Examples Of Media Emphasizing the Need to Look Good all of the Time:
8 Teenagers out of 65 Questioned Would Have Free Cosmetic Surgery
12.3% of
Sixth Form
Would You Prefer Your Wardrobe to Be Entirely Designer Clothing?
5 girls and 3 boys would have cosmetic surgery if it was free.
Even if it was not free, the figure only drops to 5 girls and 1 boy.
How Important is This In Your Life?
The Questionnaire
- Taken in assembly at Chipping Campden School
- 200 mixed gender 16-18 year olds
- 65 questionnaires analysed and written up
One girl complained "women in most adverts look perfect despite what is advertised. Such as athletes that are advertising sportswear have flawless hair and makeup"
Questionnaire Reliability
One girl said that she reflects her personality through her clothes, so the way that she dresses is very important to her.
- Anomalies
- Should have been a private questionnaire
- Not enough options on the questions
- A lot of people didn't finish the questionnaire or left areas blank
- I only had time to analysis 65 of the many more questionnaires that I gave out as time was limited.
- I should have separated T.V., film and beauty advertisements to be more precise
- Was only 16-18 year old a-level students in one school in the Cotswolds
When asked why she preferred it when she was younger and most people cared less about their appearances, one girl said she was "not always worried about my weight or appearance, now I am"
Exercise
First Thing To Notice About a Girl
One boy said magazines such as nuts make girls look better than they are which raises boy's expectations. When asked how significant this was in his life he said "a lot". Similarly a girl named vogue models.
- Most boys work out more than twice a week.
- Most girls only work out once a week.
- In both genders, most ticked that they work out for both health and aesthetic reasons.
Beauty Products Used:
One girl noted the high turnover of fashion, how on the catwalk trends change every season. This girl said the media affected her a lot. She also stated later that it is the way that she dresses that gives her confidence.
Which Gender Puts the Most Effort into Their Appearance?
Growing Up
How Important is Physical Appearance in a Partner?
"Most people cared much less about their appearances when they were younger, if this is true for you did you prefer this?"
Age at Which The Use of Beauty Products Began
Many more boys "still don't" than girls