Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Marshall McLuhan's -

Hot media - Radio

With (HD) audio listening to radio is very simple to do, the radio gives information to the listener.

Cold media - Cartoons

Cartoons are low definition compared to movies. Cartoons require to audience to think about what is happening in the show.

High Definition =

Less Effort!

Why is Hot media

HOT?

Hot media can be described as ''EXPLOSIVE''.

meaning that much of the info is thrown to the user and can be understood with minimal effort.

Erupted during the ''Mechanical Age''.

Cold media - TV

Hot media - Movies

Television is low definition, with out all of the perks of a theater; surround sound, dimming lights, and the High qualify picture. The home television requires the audience to pay more attention to what is displaying on screen.

Cold media - Telephone

A Movie gives the audience all the information needed to understand the film.

With low frequency sound and horrible quality, this makes the telephone a very cold medium.

Low Definition =

Why is cold media

COLD?

More Effort!

The audience gives little effort when watching a film.

When little information is given, anything with low quality. Lets the audience participate and complete the material given.

With the high quality sound and picture you are put into an environment to where you are drawn to the film.

Began around the ''Electronic Age''

Hot media - Photography

With High definition (HD) cameras out in the world, capturing every detail with the object captured the viewer can be drawn to the image.

Hot medium

Movies, photography, radio. Anything in ''HD'' Lots of information given.

Cold medium

Requires the audience to have little focus, not think as much as to what is going on.

Less effort is needed.

Cartoons, telephone, TV.

VERY low quality little information given

Lets the audience have imagination to what is happening. More effort is needed.

Hot vs. Cold

Media

Prezi by - Ryan Wraa

Learn more about creating dynamic, engaging presentations with Prezi