Artist Presentation

Artist Presentation

By Alfie

Kwarmz - 1Million view special

• The style of this music video is interpretative, this means that its more about the themes and interpretations of the song
• The artist implements his little brother within the song
• This artist 'Kwarmz' comes from Croydon, this shows that anyone and everyone can do what they wanr and be successful in what they're doing.

The conventions

• Lyric interpretation
• Lighting for the mood
• Focus on the performer
• Extending the songs meaning

• The image below is an example of focusing on the performer

• The image is an example of Lightitng for the mood

This song uses many conventions such as:

• Cutting to the beat is also used; this is shown from 1:04-1:06.
• This video also uses lighting for the mood
• You can see from the image that it’s dark and looks cold

• Miming and lip-syncing is used throughout

• Focusing on the performer
• Lighting for mood
• Lyric interpretation
• Extending or consolidating the songs meaning

Mobb Deep ft 112 - Hey luv

The techniques used are:

• Cutting to the beat
• Many camera techniques - mid shot, reflection.

The technique of a mirror image is used in this video, this is very different and unique. The images below are a examples of mirror image.

Section Boyz - Mad Man Ting

• This music video is interpretative, this is more about themes and interpretations of the actual song.

• This song's genre is Gangsta-love. This is unique because not many gansta rappers will let down their 'hard' exterior to reveal emotions unknown to their character.

• Some parts within the song are illustravtive. This is when the words are reflecting what is happening on screen.

• The style of this music video is interpretive; this means that it's more about the themes and interpretations of the song than the video.
• The camera always focuses on the individual rappers when it's their turn, the image on the right is an example of the camera focusing on the performer.

• This video also uses lighting for the mood, because it was released on Christmas Eve the weather would be cold and dark. The image to the right shows this.

• Miming and lip-syncing is used throughout, this is better than singing it live in the video because you would hear all of the background noise and the voices wouldn't be to the best quality.

The image on the rightshows the man who isn't treating the girl right. This is the girl that Prodigy wants. The line that goes with this is 'I know that N***a aint doing what he s'posed to do, I got much more to give than homie do'. This line is an example of illustrative writing because you can infer from the words that the man isn't doing enough to keep the girl. This is an example of illustrative

This music video uses many different

1. Camera angles

2. Shots

3. Camera movement

The video also uses

• miming/lip-syncing

The images below are examples of the above

1. Close up - 3. Mid Shot -

2. Long shot -