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Idea Pitching Presentation
13
Transcript
The Problem
The opportunity
- Existing Photography Studio in Beijing is overcharged compare to its quality
- The finished product (portraits photos) lack of the pureness of kids
- The costume used are too grown-up
- Lack of trueness in the photos
- A talented photographer
- Able to capture the most natural facial expression
- Work well with children
- Passionate (love the job)
Business Idea
The opportunity
Thank you for your time!
Questions?
- Children (Portraits) Photography Studio
- Location of the studio: Beijing/Shanghai, China
- Also a Children's clothing buyers shop
Cost Structure
Value Propositions
Convenient:
- Easy to book appointment
- Response within hours time
- Easy-to-understand packages and contracts
- Consistent communication
- Labour cost
- Rents of the studio
- Photography Equipment
- Decoration of the studio
- Costume/Outfit
- Legal, Insurance
- Advertisement
- Website development/maintenance
- Promotional material (eg. brochure)
Channels
Key Activities
- Digital ads
- Social Media
- Own website
- Word of mouths:
- Shooting
- Styling (for the portrait)
- Creating pose
- Marketing
- Editing
- Communicating
Value Propositions
- bloggers
- clients
- Capture the moments
- Fashionable and suitable outfit
- The photographer works well with children
- Comfortable shooting environment
- Modern/trendy decoration of the studio
- Clients feel confident to "show off"
Revenue Streams
Key Partners
- Children Photography (70% of the total revenue)
- Sells of children's clothing (20%)
- Other photography (10%)
- Investors
- Photographers
- Manufacturing factory (for the photo album)
- Children's garments brand (overseas)
Customer Segments
- Business to customer (B2C)
- Target Market:
Customer Relationships
- By demographics: 20-45 years old parents (marketing focus to female professionals and wives of professional)
- By income bracket: annual income above¥350,000(approximately £40,000)
- By interests: desire high-level quality, desire high visual aesthetic
- Provide service and product
- "Friend" clients
- Exceptional service:
Key Resources
- Human Resources (photographers)
- Photography assets (eg. camera, lens, backdrop, lights)
- Studio (place to shoot photos)
- Website
- Questionnaire
- Gorgeous packaging
- A great referral gift
- Advices on dressings
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