Jollibee
Transcript: Key Internal Strategic Factors Alternative Courses of Action The JFC should seek to create two strategic business units (SBU) under the company brand: International and Domestic, in order to align the goals of various geographic divisions. This will permit the International Division to ensure greater coordination across IT activities, as well as pooling procurement purchases wherever geographically possible. Since both SBUs will be under the corporate umbrella, this should help to increase cooperation at a firm-wide level. Aspects also of an existing culture that are antagonistic to a proposed strategy should be identified to avoid loss of customer. 1.Have a regular unannounced visit with Jollibee California to ensure quality control and also to avoid common failure on last international venture. 2.The stores must submit a daily Sales and Expenses Report. 3.The food quality must be the same with in the Philippines. 4.Must maintain healthy and professional relationship with the employees, as practiced in the Philippines. 5.The employees must be carefully selected and trained. 6.In term of management, the manager must be from JFC Philippines to ensure proper communication and to avoid conflict. 7.The stores must communicate regularly with the headquarters in the Philippines 8.The Filipino menu must be maintained; however foreign preferences must also be considered by developing menu that suits to the tastes of American. 9.The production lay-out designed must follow the design in the Philippines. 10.The location of the store must be in high-customer traffic. Strategies to be Implemented 1.The Jollibee Food Corporation should advertise the products for global awareness in TV, or internet to avoid miscomprehension of the logo to a candy shop. 2.The company has to improve the Research and Development in supporting international expansion. 3.The target markets are the expatriates and also the local consumers. 4.The company has to add also healthy product line offering healthy foods for health-conscious people. INTERNAL WEAKNESS INTERNAL STRENGTHS (ST Strategies) 1.Differences in culture of every nation. TOWS MATRIX (WT Strategies) 4.Availability of healthier options like ready-to-eat food. 4. Adapting the latest technology in cooking processes. (T2, S1, S2, S3, S4) Advantages PUT UP STORES IN DALY, CALIFORNIA 1. Staffing issues 2. Uncertainty involving the local Chinese customer 1. Increase sales. 2. Capture the market 3. Pioneer the fast food chain in PNG. 4. Set standards of fast food industry. 5. The risk of failure is lower. 3.More disposable income. 5.Competent/well-trained staff. EXTERNAL OPPORTUNITIES 1. Increase in revenue. 2. Increase in market share. 3. Build customer loyalty for expatriates. 4. Enrich the technological advances found in California that can be applied to other stores. 5. Having no major adjustments to its menu. TOWS MATRIX of JOLLIBEE 3.Can easily adjust to its environment. 1. Add a menu preferred by local nationals. (S1, S3, S4, T1, T3, T4) 3.Less support of local R&D to the. international division Having affordable prices like Jollimeal 3. Target the families in advertising (T3, S2, S3, S4, S5). 1. Valuable learning opportunity. 2. Increase in sales. QSPM 1. Unlikely be able to support the critical mass of 20 stores. 2. High support of local investor is uncertain. Confusing Logo (logo signified a toy chain or candy store) Strong quality control 5+7= Competent/well-trained staff Catering to customer needs Can easily adjust to its environment 1.Growing nuclear families. This is used to determine the relative attractiveness of feasible alternative courses of action. The criteria being used are based on the key factors that can affect alternatives both external and internal. The weights used are given by the researcher. This is based on the degree of effect towards the strategy. Rank from 1 through 5. 5 – is the highest and 1 – is the lowest. 2.Resources are constraints. Quantitative Strategic Planning Matrix Advantanges STRENGHTS 1.Put up stores in Daly City California (O1,O2,O3,S1,S2,S3,S4, S5) WEAKNESS (SO Strategies) Disadvantages 1.The name did not incorporate with its products. Moreover, the company must investment more in IT systems, which will permit communication from the headquarters in the Philippines in managing day-to-day operations. Disadvantages 1.Advertise the product for global awareness in TV, internet. (W1, W4 O1, O2, O3, O4) 4.Confusing Logo (logo signified a toy chain or candy store) 2.Improve the R & D in supporting international expansion. (W3, O1, O2, O3, O4) Advantages 1.Understanding local tastes and quick catering to customer needs. The name did not incorporate with its products. JOLLIBEE!! 2.Establish farms to produce their raw materials. (W2, T2) Resources are constraints 1. Incur expensive labor and equipment. 2. Hard to manage because of the distance between California and Philippines. 3. The entry to the market is difficult, because it is the birthplace of