Gilded Truffle

Theme

-We chose to go with a more simplistic design.

-This was to not only meet with the interests of the upper class, but also middle class and families.

-The Gilded Truffle wanted to advertise their restaurant as a place where families can plan special occasions.

Font

-We chose a serif font to show sophistication and class

-Serif fonts normally give the impression of formality

-We were trying to cater to the upper class demographic that the restaurant wanted to target

Color Selection

Gilded Truffle

-Black and white

-Classic

-Elegant

-Timeless

Logo

-You may ask, how does this logo fully display the reputation and desired purpose of the Gilded Truffle?

Presented by Jianna Christopher and Christine Meyer

Chef Uniform

-Even when reduced to a smaller size, the logo would still be recognizable.

-The font would still be legible at a reduced size which is essential.

-When chefs introduce themselves to customers, the legible logo would show the customers that the chefs care about the brand, thus suggesting that the food and service is good.

Store Front

-The logo would be easily recognizable as a result of its simplistic design.

-It would both show off the business's desired reputation of being luxurious and elegant while also being simple enough for people to recognize at a distance or when driving by.

History

-Originally founded by descendents of Louis XIV.

-Has always made classic French cuisine it's main focus.

-Goal was to deliver fine French cuisine to the masses.

-Has worked with handed down recipes from generation to generation dating all the way back to the 1600's.

Catering Truck

-Having a catering business would be one way for the company to expand their business to other areas around the city as well as spread the word about their business to a larger group of people.

-Catering trucks are a way to kick start this, but it is of great importance to have an easily readable logo when on the go.

-The logo would be easily recognizable while in motion because it would show the elegance and luxury of the business while also being simple enough to read,this would make it perfect for the side of a catering truck.

Introduction

-The Gilded Truffle is a place of fine dining of the greatest dishes in french cuisine.

-Located in Capitol City, the Gilded Truffle sets an example of elegance and class within the community.

-The Gilded Truffle adds to the fun exciting city experience as well as supplying a way for people to relax and enjoy themselves.

- It is the perfect place for any kind of special occasion and is well equipped to handle your party.

Conclusion

-The Gilded Truffle epitomizes the fine dining experience.

-We think that everyone should consider visiting for a great meal as well as planning any of their special events.

-With this logo, the Gilded Truffle will be seen by everyone, whether it be on the street, when driving by, or while seeing the catering trucks.

-The logo will spread the Gilded Truffle's business not only throughout Capital City, but to outside communities as well.

Questions?