ROCHE

Introduction:

Global challenge

Corporate brand theory

Company industry

• Company industry
• Corporate brand theory
• Global challenge

4 Model:

• CSR
• Database
• Marketing innovation
• Social media

Conclusion

Social media

Marketing innovation

Database

Corporate Social Responsibility

1. Communication platforms:

• Twitter, Facebook
• YouTube, Linkedln
• Xing, Blog

1. Profit & Responsible

2. Stakeholder engagement

3. Sustainable development

2. Follow guidelines for using

3. Recommendations:

Recommendation:

• Brand image relates to CSR

• Critical research-articles
• Different platforms in other countries

Han JIN 1341384

Kam Hoi WONG 1339973

Yuhua ZHENG 1339689

Jiapeng ZHUANG 1339849