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Has technology affected Music?
2
Increasing Single Sales
Decreasing Album Sales
Best Selling Artist
The Beatles
- 600 Million Sales worldwide
- 207 Million US sales
Best Selling Digital Artist
Katy Perry
- 72 Million Digital Sales in the US alone
-92 Million total sales worldwide
Evidence of Changing Music Sales
1.62 Million UK Sales
33 Million Sales Worldwide
15 Million Sales Worldwide
4.9 Million UK Sales
68 Million Sales Worldwide
4.2 Million UK Sales
28 Million Sales Worldwide
4.6 Million UK Sales
Focus Points
Music Sales
Technology has had an effect on music in these ways:
- Music Sales
- Music Promotion
- Piracy and associated problems
- New ways to produce music
- New genres of music
- How we listen to music
Have music sales been increasing or decreasing in the last 20 years?
Questionnaire
Digital Downloads
Please complete the small questionnaire
Conclusion
1998- Rimoteca
1999- Napster
2001- iTunes
2007- Amazon
The Music industry has changed!
Added Digital Downloads to their charts October 2004
Official Download Chart was launched on 1 September 2004
Downloaded singles were incorporated into the UK Singles Chart in April 2005.
Digital Downloads have increased sales
Napstar
Promotion has been made easier by technology
“because of Napster, the digital music industry is the first in history were the illegal model is better than the legal one”
Other reasons why music sells
Popularity
Illegal downloads and piracy are an increasing problem
Quality
Time released for
Promotion
New genres are popular!
We listen to music very differently today
Promotion = Sales
- ‘Multiplyed’ Gigs
- X World Tour
- 7 Promotional Singles
- 19.3 million views in 24 hours on Vevo
First Week Sales
UK: 182,427
USA: 210,000
Sales up from 201,000 to 447,000 in a week
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Less is More...
More is less..
- 828,773 sold worldwide in 3 days only on iTunes
- Number 1 on iTunes in 104 Countries
- The fasting-selling single of 2014 so far, selling 163,000 copies in its first week in the UK alone
- Currently sold over 1 million copies
- Superbowl XLVI halftime show
- Social Media
- MDNA World Tour
- First Week US Sales: 359,000
-Current Worldwide Sales: 2,000,000
Piracy and illegal downloads
Piracy has cost the RIAA over $12.5 billion and over 70,000 jobs
75% of Music in the UK is illegal (Arstechnica 2010)
Music Technology and New Genres
To what extent has technology affected Music?
Live Music
Auto Tune
Audio processor Auto-Tune by Antares Audio Technology
How we listen to music
- Peaked at number one in 23 countries worldwide
- UK best selling female song - 1.8 million copies sold
- 11 million copies worldwide
Streaming
From July 6th Streaming services will count towards UK Chart rankings