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Conclusion

We are often influenced by authority.

Source:

Pic 1: http://171.67.24.121/tobacco_web/images/tobacco_ads/doctors_smoking/throat_doctors/large/camels_fresh_blue2.jpg

Source: http://graphics8.nytimes.com/images/2008/10/07/business/07adco_450.jpg

Source: http://1920s-ghs.wikispaces.com/file/view/luckies_ad.gif/92687596/luckies_ad.gif

Cialdini's Six Principle of Influence: Authority

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