hoi

Unique Disney Concept

Observe

Plan

Act

Do

Check

Helpful

Harmful

High Investments

Popular Brand Name

High Sunk Costs

High Brand Awareness

High Prices

Successful Cruise Line in USA

Limited Target Group

Internal origin

W

S

High Risks

Large Fleet of Theme Cruise Vessels

Return on Investment

Entertainment for the Kids

Ideal for the Whole Family

Growing Cruise Market

Competitors in the Cruise Market

Cruise to Norway

Diseases on Board

O

Unique Disney Concept

New Concept in this Part of Europe

External origin

T

Substitution Holidays