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when emotional words are used in a advertisement.
its when the products nae is repeated many times during advertisement. For example sale signs
when a Pearson is linked to a product mostly a respected Pearson.
uses word of an expert or a famous Pearson to promote a particular idea or a item for example an actor advertising a car or a athlete advertising a energy drink.
it aims at persuading the people to do a thing because many other people are using it.