Google Stakeholders

Google Stakeholders

Mindy Daley, Christopher, Newton, Andrew Oligmueller, Jada Rodriguez, Janelle Watson, and Erin Wilson

Overview

Internal Stakeholders

External Stakeholders

• Google Employees
• Google Company Officials
• Google Owners and their families
• Google Shareholders

• Activists
• Individual Google Users
• Businesses using Google
• Government Agencies using User Data
• Competitors

External Stakeholders

Internal Stakeholders

References

Activist

Google. (2013) Company. Management Team. Available from http://www.google.com/about/company/facts/management/

Google Employees

Google. (2013). Company. Our products and services. Available from http://www.google.com/about/company/products/

Google. (2011). Privacy policy. Retrieved on October 7, 2013 from http://www.google.com/policies/privacy/archive/20111020/

Seitel, F. P. (2011). The Practice of Public Relations (11th ed.). Upper Saddle River, NJ: Prentice Hall, Inc.

www.google.com

• Individuals or groups promoting or protesting a company's existence, business practices, products and services, partnerships, etc.
• Communication and actions are the result of beliefs, experiences, or affiliations
• Intent to create attention
• Art of persuasion: influence public perspective and other interested parties
• Attempt to influence or stifle change

• More than 30,000 Employees
• Include Lower Level Hourly Employees
• Affected by Company Decisions
• Need Job Security
• Job Satisfaction Influences Motivation and Innovation
• Have Vested Stake in Company Profitability (Google, Our Products and Services, 2013)

Individual Google Users

Google Company Officials

Google’s Response

Concerns of Users

• Concerns of federal government given unrestricted access to company servers
• Government access of private emails of citizens
• Private information not protected

• Claimed its initial privacy policy states personal information is shared in certain situations and users were required to consent prior to using the services
• Updated its privacy policies acknowledging that there is information shared with the government (Google, Privacy Policy, 2013)

• Owners Take Active Role in Management Team and Board of Directors
• Experienced Technology Professionals
• Senior Leadership consists of Seven Vice Presidents that lead Different Departments (Google, Management Team, 2013)

Businesses Using Google

Google Owners and their Families

• Advertisers are Google’s Largest

External Stakeholder

“Your Privacy is Our Priority” –

• Google’s public relations campaign to regain the trust and respect of its external publics.
• Approach involves communications that are strategic, honest, open, and consistent (Seitel, 2011)

• Owners of Google and their families are affected by the company’s PR campaign
• Company changes and PR image have an impact on family financial stability
• Bad PR, company feuds and lawsuits affect owners and family’s safety
• Success and wealth affect personal lives of owners and their families
• Google owners are family oriented which can affect their desire to appeal to the public in a positive light

Government Agencies Using Google Data

Google Shareholders

Government agencies like the Federal Trade Commission have an interest in what the company does in order to make sure they are keeping their promises and following their policies set forth to the public. In addition government agencies also request user data to investigate possible criminal activity and other violations.

• Individuals or organizations owning share(s) of Google
• Short or long term role or partnership
• Number of shares can vary per shareholder
• Shares affect votes used in Google’s meetings
• Votes affect control and input relating to Google’s business decisions and practices
• Profit vs. Loss based on Google’s performance

Competitors

• Although initially competitors or government agencies may not initially seem like stakeholders, further investigation uncovers them as such. According to the definition competitors are stakeholders because they have an interest in what Google does. Search engines like Bing or Yahoo want to know what the company does so they can either imitate or surpass their efforts.