ContentStillKingPrezi

Partners Got Extra Notice:

• Shared in confidence Months out
• Gave partners early access to API
• Trusted partners could test our data and give feedback on our ideas before unleashing it on the world
• Provides "independent" verification
• Should create a second wave of interest

* Webinar Date

* You Tube Video

* Conference Circuit

SEO was the RESULT of:

*Using Social Networking to engage with influencers

* Having a base of 40,000 primary followers on Twitter and Maybe the same again reliable secondary Reach

* Seemless integration with FaceBook and Google+ (Socialoomph/Hootsuite/Sendible)

* Using LinkedIn to Inform key contacts

* Youtube Video Assets also integrated into Blog

Digital Assets

How Search and Social Combined

Success is not

Random Planning

map

Stockholm

(cc) photo by Metro Centric on Flickr

(cc) photo by jimmyharris on Flickr

Budapest

(cc) photo by Metro Centric on Flickr

San Francisco

(cc) photo by Franco Folini on Flickr

Notes

Why Search Is Social

outlook

Place your own picture

behind this frame!

Double click to crop it if necessary

Marketing Towers

@Dixon_Jones @MajesticSEO

Stock them up

notes

photo frame

Connectors:

- Bas

- Barry

- Danny

- Loren

- Thom

Write a

great press

release

Something Visual

• Make it easy for them
• Embargo date
• Tell them the golive url
• Give them pictures
• Give them an edge

Ambassadors / Private LinkedIn Group

-Francois

-Branko

-Miguel

-Brian/Chris

-Czezary

• help them be ahead of the curve
• Give them secret Beta access
• Inside knowledge & feedback
• Let them see the go-live text
• Give them pictures
• Give them an edge

Newsletter

• Short article, linking to the blog post
• Send 24 hours after initial announcement

These are important to you

Several Problems with old Metric

* Was Purely Log scale of Referring domains

* All Links Created Equal?

* Ignored Internal Links

* No Roll Up Calculation

* Scale of 0-15

BUT : WE HAVE UNIQUE DATA, LET'S CREATE UNIQUE FUNCTIONALITY

How can we improve

our quality Metrics?

We can process data FAST.

We have ACRank

Let's looks at flowing that?

Then let's do the same

with sites we know we can trust

Results

Example:Flow Metrics

So whether SEO is about Content, Links,

Rankings, Traffic or just marketing,

Here's some of the success...

Efficiency: I was multi- tasking when we launched

We are starting to own

a new set of terms

Some Principals

Feed, don't Force

Core

Everything we USED

to call content supports the

REAL content...

* Know that you cannot be your own advocate. Homer: "Can't someone else do it?"

* Build marketing towers in Advance

Boy Scout Motto: "Be Prepared"

* Create a message plan

* Give to Ceasar what is owed to Ceasar. You want engagement, not transcience.

Revise your definitions

Be useful to a sector of society

Foundation