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Endorsement
Associates Huckabee with Norris
to show that he is a powerful,
influential candidate that Norris
would approve of
Name calling
Calling the opponent derogatory
names to make themselves
look better
Plain folks
Shows John Kerry playing
football, just like a normal
citizen would
Card stacking
Nazi flyer stating the "plusses"
of joining the Nazis and condemning
the Communists
Symbol
KKK emblem
used to invoke
reactions and
represent an
idea
Glittering Generalities
The word "change"
used to mean a different
(but positive) thing to each
supporter; associated with
the greater idea of improve
-ment of America
Bandwagon
Uses both the actual
wagon and the twitter
bird saying "jump on!"
to encourage people to
join social networks be-
cause everyone else is