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German Health Industry
Private
Public
I Have A Dream
Become a trend setter
C-level Marketing
The Federal Ministry of Health
Integrated Solutions
unemployed are funded separately
social funds
regional health insurance
AESCH
Aesch AG
THE END
GE
Phillip
Baxter
THANK YOU!
Matrix Style Organization
It is a global leader in advanced diagnostic imaging & IT system.
Focus on building strong relationship with clients.
THE WAY OF MARKETING......
In Summary
Simplify and make impactful statements
Demonstrate reasoning
Preach Change
Set milestone targets
Implement change in small steps
Engaging & Enabling
organization
In the changing process......
the advocate
the sponsor
I feel the needs to show political behaviour in order to gain power again.
the target
changing agents
ANNA
Mintzberg
we have different objectives and expectations
political conflict
specifications of Anna's job
Female managers need to attain more power
Anna lacked the autonomy and power:
We want to achieve what we needs.
organization = rational entities
Managers are neutral
Emergence of political behavior
politics
In times of difficult change,
multiple political arenas play out in large organizations
AESCH
'small across business project'
My dream is to keep the company in the leading position
ANNA
Aesch
We don't want to dedicate our budget
VPs