Logos

The Monochrome logo

(1998)

- metal casing

- rainbow did not fit well

The Newton Crest logo

(1976)

- Ronald Wayne

- gravity

The Rainbow logo

(1977)

- Rob Janoff

- supermarket

- Steve Jobs

rotating airscrew

(BMW magazine, 1929)

color and pattern of the Bavarian flag

1936

1923

2000

1954

1970´s and 1980´s

Mercedes-Benz

Evolution of the logo

Gottlieb Daimler

Carl Benz

Daimler-Benz Ag

1926

Emil Jellinek's daughter: Mercedes

1937-2 brothers: Richard and Maurice, hot dog and hamburger buffet car

1940-first restaurant

1952-Stanley Meston, Alan Hess, George Dexter

1960- first logo with the golden arches

Philippe Suchard

Switzerland

1825

black chocolate bars

1901

MILKA= Milch + Kakao

Suchard disappeared

only "Milka"

1990: American multinational company bought it

LOGOS

time: 2-3 minutes

images: preferably 2 (or one with the history)

content:

1. introduction – brand - how it started

2. the first logo – what was the concept behind

3. the evolution of the logo – how did it change by today?

personal opinion – (about the logo or the brand)

LOGO

word abbreviation: logotype: λόγος logos "word" and τύπος typos "imprint"

- graphic mark or emblem

- commercial enterprise, organisation, even individual

- only a graph or writing too

- = trademark, brand

- predecessors: coins (6th century - Lydian Kingdom), cylinders

- 1876: first abstract logo to be trademarked – Bass Brewery

- Coca-Cola: Spencerian Script

source

https://en.wikipedia.org/wiki/Logo

ROYAL DUTCH SHELL

''Shell" word: Trademark of the petroleum transported by the Marcus Samuel & Co.

His first job: trading with antiques and shells

1897: Foundation of the Shell Transport and Trading company

The scallop (fésűkagyló) from a business partner's crest

1907: Merging with the Royal Dutch Petroleum Company

Colours: Red and yellow, from 1915

Instagram

The Old one

The new logo of the App

The GLYMPH

to show off your presence on Intsagram