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  • Know the employer and his/he goals. Find connections
  • Use current cyclists as ambassadors.
  • Co-Develop a business case for after the trial
  • Know your target groups, research behaviour, motives and resistance

&

1. National mobility policy gets more regional (Optimizing Use)

2. Local Bike policy gets regional.

3. E-bikes game changer..

4. Health as a new stimulus

5. Cycling Poilcy = Behavioural Change + Infrastructure development

Daily

Urban

Network

15 km

Questions?

Rick Lindeman

+316-53926589

rick.lindeman@rws.nl

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