Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Prezi logo
Log in
Loading…

Sliced Bottle

Transcript

Purpose

Negative space

Bottle Design

Increase sales of Heinz ketchup

  • Produces a silhouette of the sliced ketchup bottle
  • Removal of physical objects
  • Iconic Heinz ketchup bottle is emulated in stacked slices of fresh tomatoes
  • Attaches a nutritional aspect to Heinz ketchup
  • Classic Heinz bottle shape and logo are still recognizable

Target Audience

General public in the UK, particularly grocery shoppers

Colours

Viewpoint

  • Directly in front of the bottle
  • Viewed from a low vantage point.
  • In print, at poster size, the subject is very prominent, perhaps fifteen times larger than an actual bottle.

Context

  • Background is all red, graduated to appear darker at the top
  • Green leaves symbolizes fresh tomatoes being used

  • The white of the label and text contrast with their red surroundings
  • Black of the product name stands out
  • Published in 2007

  • Heinz prides their products on being home grown:
  • “Grown, Not Made.® It’s no wonder Heinz®Tomato Ketchup is the world’s favorite. Only the firmest, juiciest, freshest tomatoes make it into our bottle.”
  • " Heinz Ketchup is free from preservatives and artificial colours."

  • 21st Century:
  • Increase in consumer awareness and pressure on large food corporations to make their products healthier
  • Consumers are making healthier food choices

Light and Shadow

  • Maintains the form of the bottle
  • Creates 3D illusion
  • Adds a pop to the image and logo, further separating it for the red background.
  • Makes the tomatoes look realistic

Text

(Lack of) Characters

  • No people are used
  • Represents a broad audience
  • Tagline is clear, strong and to the point
  • "No one"
  • "grows ketchup"
  • Full stop

  • "Heinz" is repeated three times

Font

Structure/Form

  • Single simple sans-serif typeface
  • Informal and friendly
  • Highly symmetrical
  • Main focus is the the centered image, then we we make our way downward, reading from left to right we see the product label and finally the tagline.
  • Tagline acts as a physical underlining

Language and Mass Communication

Print Advertisement

‘Sliced Bottle’ for Heinz Tomato Ketchup by McCann Erickson, 2007

Choose a template

Modular - Dark (AI Assisted)

Revolutionize your presentations with our Modular Prezi AI-assisted presentation template, a versatile and customizable solution that adapts to your unique content, providing a visually stunning and cohesive framework for professionals, educators, and creatives.

Science - Cranium (AI Assisted)

Unleash your creativity and captivate your audience with our Cranium Prezi AI-assisted presentation template, designed to stimulate innovative thinking and deliver a visually engaging experience for any intellectual endeavor.

Data Analysis (AI Assisted)

Transform data into insights with our Data Analysis Prezi AI-assisted presentation template, strategically designed to visually convey complex information, enabling impactful presentations that drive informed decision-making.

Presentations from around the world

Plan de Negocio

Lorena Carrero

Robert E. Lee & Ulysses S. Grant

Amanda Stacy

Avian Influenza

NATALIA CHAPARRO

Learn more about creating dynamic, engaging presentations with Prezi
Why Prezi is better