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Matching Hypothesis

The matching hypothesis proposed by sociologist Erving Goffman suggests that people are more likely to form long standing relationships with those who are equally matched in social attributes, like physical attractiveness, as they are.[5] The study by researchers Walster and Walster supported the matching hypothesis by showing that partners who were similar in terms of physical attractiveness expressed the most liking for each other

Another study also found evidence that supported the matching hypothesis: photos of dating and engaged couples were rated in terms of attractiveness, and a definite tendency was found for couples of similar attractiveness to date or engage.[7] Several studies support this evidence of similar facial attractiviness

Penton-Voak, Perrett, and Peirce (1999) found that subjects rated the pictures with their own face morphed into it as more attractive.

DeBruine (2002) demonstrated in her research how subjects entrusted more money to their opponents in a game play, when the opponents were presented as similar to them.

Little, Burt, & Perrett (2006) examined similarity in sight for married couples and found that the couples were assessed at the same age and level of attractiveness.

A speed-dating experiment done on graduate students from Columbia University showed that although physical attractiveness is preferred in a potential partner, men show a greater preference for it than women[8], but other studies show otherwise.

MURSTEIN AND CHRISTY reported that married couples tend to be very similar in physical attractiveness, but this can be replaced by wealth and status

Silverman rated couples in bars and found they were high on similarity of physical attractiveness

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