24 of 900 EarthSayers
Climate Change
Salzburg Group Seminar
Canadian Business for Social Responsibility
Ceres 2011 Socially Responsible Investing
Corporate Social Responsbility
Transforming Our Economy
More about the world view
1.2 M searches monthly, worldwide 450K US, 200K UK
*
1.2 M searches, mo., WW, 135K US and 135K in UK
The Challenge!
By Region
74,000 searches, monthly, WW
We aggregate sustainability video content
from over thirty channels building our curated,
digitial library, largest on the Web, accessible
by Web searchers at www.earthsayers.tv.
Expanding Your View.
Low Awareness
tweets, blogs, social networks
and online video!
200 Billion Videos Viewed Online In October;
YouTube Delivers 2 out of 5 Worldwide.
2011
The Opportunity
Clients' View
Channels
An analysis of selected online video markets by engagement revealed that viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 303 videos and 286 videos, respectively. Viewers in the UK averaged 268 videos per viewer during the month, while viewers in Turkey and Germany both watched an average of 250 videos.
The number one reason for using branded content remains the same: educate customers.
partial list
video
Major Element of Sustainability Strategy: Thought Leadership
comScore Video Metrix service
Our View*
Meaningful video content for social media.
2011 “Spending Study” by the Custom Content Council in partnership with ContentWise.
P.S.
And then there's
mobile.
CSR consulting UK 480 & US 880
Sustainability consulting UK 1,900 & US 4,400
Google Adwords
Alliance for increasing sustainability awareness
and adoption. Let's talk about it.