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Slogan History

This presentation will introduce you to the slogan history's of Apple, Pepsi, Ebay, and Hitachi

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Inverse- if you do not think, then your not different

converse-if your different then you think

contrapositive- If your not different then you dont think.

If then-If it's delicious then its healthful.

Inverse-if its not delicious then its not healthful

converse-if its healthful then its delicious

contrapositive- if its not healthful then its not delicious

Apple

Apples slogan was actually thought up for there first ever tv commercial which pretty much went like this

Here's to the crazy ones.

The misfits. -SLOGAN SOURCE

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.

About the only thing you can't do is ignore them.

Because they change things.

They push the human race forward.

And while some may see them as the crazy ones,

We see genius.

Because the people who are crazy enough to think

they can change the world,

Are the ones who do.

Needless to say, "Think Different" pretty much sums it all up.

Pointless slogans

Pointless slogans and there history's

Ebay-

If it inspires then its the next

inverse: if it doesn't inspire then its not the next

converse if its the next then inspire

contrapositive if its not the next then it doesn't inspire

Hitachi-

If you think, then your

different

When Pepsi first got its slogan it was after a celebrity who described it in such a way as to get Pepsi to make there first slogan "Delicious and Healthful"

"Whatever it is, you can get it on eBay."

if its whatever then you can get it on ebay

inverse-if its not whatever then you cant get it on ebay

converse- if you can get it on ebay then its whatever

contrapositive- if its not on ebay then its not whatever

The slogan "Inspire the Next" is an expression of the Group's desire to make this Vision a reality for Hitachi

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