EXPORT

SOURCE

• Iberico pork

• Southern Spain

• Fed only on acorns

• Live in freedom

SWOT

WEAKNESSES

STRENGTHS

OPPORTUNITIES

THREATS

• Little negotiation power in new markets

• German competitors with the same products

• Small companies.

• High product quality

• Denomination of origin associated with quality

• Build a company specializing

• Promotion of export

• Opening new markets

• Collaboration between companies

• Unfair competition

• Confusion in the minds of consumers with this product.

• A lot of production.

CROSS CULTURAL

GERMANY

Spanish Jamon Serrano adaptation of the German

cusine.

Tasting Jamón Serrano in the major supermarkets

Advertising in media distribution specialist food

Collaborate on events with German Chefts

Jamón Serrano

SPAIN

COMPETITION

Bacon

Jamón Serrano

Germans consume bacon , but do not look at anything and ham is healthy

PROMOCION

PLACE

Trade Shows to try the Jam

Negotiation with restaurants

Deutsche Fleischer Verband

EXPORT

Suparmarket Gourmet

Exclusive restaurants

THANK YOU FOR

LISTENING!!

Any Questions??

MANUFACTURE

MARKETING

MIX

PRODUCT

HEALING TIME;

8 month to 3 Years

-Characteristic food of Spain

-Good quality

-Everyone likes

PRICE

Long and costly process

Spain ---> Germany

• 120 EUROS- Kg

• People with high purchasing power

• High Dining understand