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Obama's Rhetoric

Ethos: What makes this man credible?

Ethos Example

Purpose & Kairos

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  • What is an inaugural address?
  • How does an inaugural address differ from the everyday speeches the President gives?

Work Experience

"Forty-four Americans have now taken the presidential oath" (Obama 1)

Ethos: the author or speaker's credibility

1) Read through your annotations of his speech.

2) What evidence of ethos can you find?

3) Does he do a good job of using ethos? Or are there ways that he could improve it?

Pathos Example

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Pathos

Pathos: the appeal to the audience's emotions

1) Read through your annotations of his speech.

2) Does he do a good job of using pathos? Or are there ways that he could improve it? Does he overuse it?

"Rather, it has been the risk-takers, the doers, the makers of things-some celebrated, but more often men and women obscure in their labor--who have carried us up the long rugged path towards prosperity and freedom" (Obama 2).

Photos

Logos Example

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"For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us they toiled in sweatshops, and settled the West, endured the lash of the whip, and plowed the hard earth. For us, they fought and died in places like Concord and Gettysburg, Normandy and Khe Sahn" (Obama 2).

Logos

Logos: the reasoning behind the argument' the organization of the argument; the validity of the evidence offered

1) Read through your annotations of his speech. What evidence of logos can you find?

2) Does he do a good job of using logos? Or are there ways that he could improve it?

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