Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

SC 3353 04.1: Anatomy of a News Release

Purpose, Audience & Format
by

BonnieAnn Cain-Wood

on 27 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of SC 3353 04.1: Anatomy of a News Release

News Releases Purpose
Audience
Must Haves Types Format convey newsworthy info
to your audience Traditionally: journalists & gatekeepers
Today: direct to audience Objective • Non promotional
Attributed • Newsworthy Ready to Publish
Announcement
Feature
Hybrid Timely • Impact • Unique
Conflict • Proximity • Celebrity Hard News • Past Tense • Traditional Headline
Summary Lead • Inverted Pyramid Softer News • Headline May Be Lighter
Hook Lead • Story Format Distribution Mail & Fax
CD/DVD/USB
Distribution Service
Website
Email Label Headline Dateline Body Interview Tips Start slowly & set a conversational tone
Set the agenda
Listen actively
Don’t ask yes/no questions
Frame your questions in terms of your audience Three reporters walk past a bar. Hey it could happen.
Full transcript