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Transcript

What obvious messages are in this media?

What persuasive techniques are being used in this media?

You should buy the Oreo cookies.

What hidden messages are in this media?

The song (symbol) represents the story.

Images (symbol) represent the product and illustrate the story.

There is fear in this ad. "If you don't buy an Oreo and don't give it to people, you might not be happy with your life or not get married. This is also a hyperbole because this situation is just a daydream or regret and is implausible.

The famous person (testimonial) singing, Kacey Musgraves.

The style of the advertisement is cute and a warm color (warm and fuzzy).

If you buy the Oreo cookies you will be happy with your life, people/a person will love you, you should give Oreo cookies to people.

Do you think the media is successful with this message?

What kind of lifestyle is presented?

It's hard to explain and we are not sure about the girl's lifestyle at the moment. This video does not give a lot of evidence of how the girl's life was before.

Yes, because the video has reached about 450,000 views on YouTube which is more than any other Oreo video commercial. The Oreo company also has many fans on social media such as Twitter. Oreo cookies are quite popular today to many age groups. People love them so most likely this advertisement will bring the Oreo lovers and audiences that have never tried/bought Oreo cookies to buy Oreo cookies or try one.

Explanation

We are not exactly sure what lifestyle is presented because the woman sounds like she's very happy, her voice is lifted and sounds pleased with her life. But if you were happy with your life why would you go back in the past and contemplate regrets. In most commercials "having kids" is a happy lifestyle so when she says "could we have kids?" it is assumed to be happy! She sounds a little confused because sometimes she is sounding happy; other times sounding regretful. In conclusion, it presents a happy lifestyle where people will like you and you will be pleased.

This may present a healthy lifestyle because when you're happy, you're not in stress. Although, Oreo cookies aren't very healthy to eat.

Who is the target audience?

Who is the target market or niche the advertiser is after?

We believe the target audience for this advertisement is probably teenage girls and boys all the way up to their adult years. Anyone who currently has a girlfriend or boyfriend, or wants one.

What brings you to this conclusion?

The people (teens or young adults) shown in the video are in love or want to be so this would appeal to anyone in love or anyone who wants to be in love.

We believe the target market is after people with boyfriends or girlfriends or people who want to be in love because the advertisement implies that if you give them an Oreo they will like you, marry you and/or have kids with you! The advertisement shows them as well.

Who else?

In the video, an assumed teenage girl is talking about how if she gave her crush (a boy) an Oreo then they could be married and have kids.

Teenage girls: The assumed teenage girl talking in the video could relate to real teenage girls by having a crush and dreaming about having kids with them.

Teenage boy: The assumed teenage boy can relate to real teenage boys because they could have been in that situation.

Adult women: Exactly like the teenage girl exemplar except that the adults will be looking back on their experiences.

Adult Men: Exactly like the teenage boy exemplar except the adults will be looking back on their experiences.

Oreo Wonderfilled Commercial

Who paid for this media?

Can you think of any improvements to make the media more effective?

A company trying to sell/advertise their cookies. The person or company that paid for this commercial was the Oreo company. Specifically funded by Nabisco the parent company of many food chains such as Oreo, Chips Ahoy! and Ritz.

The advertisement can be improved by giving some other reasons for buying an Oreo. We understand the advertisement was at a good length, but it could've included some other reasons to buy the Oreo cookies. The reason presented was just a "if", but it most likely would've been more successful if they had included a more realistic reason.

What brings you to this conclusion?

The advertisement can be confusing at times because it is obscure. It is hard to tell what the girl is feeling like as she has ups and downs in the song. It would've been easier for the audience to understand if the company had made the it more clear for the audience.

In conclusion, we believe that this is still successful because of its features and its current success/popularity.

OREO Wonderfilled Commercial

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