Technological Enchantments:
The Role of Magic in Contemporary Human Ecology
Return to magic
“All technology has the Midas touch”
- Marshall McLuhan
“We stand once more in the magical acoustical sphere of pre-literate man [...], in the magical world of the ear”
- Marshall McLuhan
selfness
presenceness
spiritual energy
nowness
presence of words
civilized substitute for magic
mass-man
social man
mass recording devices
"New society will be one mythic integration, a resonating world akin to the old tribal echo chamber where magic will live again"
-Marshall McLuhan
performances of presence
the age of recording
mass recording devices
living the present
nowness
I perform, therefore I am
Paolo GRANATA
University of Toronto