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Alphabet Photography is a successful company which was founded by Jennifer Blakeley in 2009. It went from a small office in Niagara Falls, Ontario and then expanded to more offices in the UK and USA. The company is well known and has been mentioned on several televised events, such as Good Morning America, The Ryan Seacrest Show, CNN as well as eTalk. Founder, Jennifer Blakeley, has won quite a few awards over time, which include, Niagara Falls Entrepreneur of the Year (2010); Top 100 Canadian Women Entrepreneurs (PROFIT magazine); and the 40-under-40 award for Innovative Business.
The photos you see on the website are from across Canada. The ingenuity of this company is that it takes photos of objects and scenery that resemble letters of the alphabet. A sepia effect is added to the photos so they have consistency. They are then arranged into words and printed then framed.
Elements and Principals of Design:
Shape - Making sure the shapes clearly resembled those of the alphabet
Size - Made sure they occupied the same amount of area as the other shape
Colour - I made sure I was consistent in the colouring of all pictures (i.e. black and white for all) It would not be as easy to read if they were different
The photographs used by the Alphabet Photography website have several things in common. They are all consistent in shade, size and all have balance.
I like Alphabet Photography because it gives a different perspective on objects we see in our everyday lives. Going to several locations to find my photos was also a lot of fun. I enjoyed seeing the final product because after making all of the photos, to me, they looked very pretty.
If I had to do this project again, I would research and pre-plan better. I thought that I could edit everything to look the same. However, during the editing process, I discovered that I couldn’t fix everything. I had taken a few images much too close, which left no background to work with. Also, I would plan out what days I would like to complete certain tasks. As well, I would have uploaded my photos in a more timely fashion in order to make sure none were blurry or distorted.
In my opinion, I found the editing process to be the most successful part of my project. I felt that I was able to keep the theme and colours as consistent as possible throughout the project.
I found that balancing the images in the collage was the most challenging, primarily because when I was taking the photos, I did not consider the background proportions. As a result, it was difficult to balance my photos effectively.
In my opinion, I found the editing process to be the most successful part of my project. I felt that I was able to keep the theme and colours as consistent as possible throughout the project.
Alphabet photography is when photographs are taken of objects or structures that resemble the letters of the English alphabet. They are then put together to form words.
Step 1: (optionally) removing and replacing parts of backgrounds
Step 2: Black and White Filter
Step 3: Editing Brightness and contrast
Step 4: Editing Hue and Saturation
Step 5: Resizing and placing in collage