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  • Amy Martino
  • Guillaume Roux-Romestaing
  • Avery Benedict
  • Raul Gonzalez

Reality TV Show Pitch

Analysis: Demographics

Analysis: Knowledge

Gender:

  • 1st place: Female
  • 2nd place: Male

Analysis: Watcher's Interest

Age:

  • 1st place: 22-34
  • 2nd place: 35-44
  • 3rd place: 45-54

ages 18-24 is close behind

Analysis: Targeted Audience

Question: what does our audience already know regarding the concept for this reality television show?

  • widows have difficulty dating after their recent tragedy
  • divorcees sometimes lose desire to find another spouse
  • divorces are more common in today's time

Education Level:

  • 1st place: Grad School
  • 2nd place: College
  • 3rd place: No college

Ethnicity:

  • 1st place: African American
  • 2nd place: Hispanic
  • 3rd place: Caucasian

We are bringing all of this to light while highlighting the deeper dynamics of being divorced/widowed

  • Broad range of ages: dependent on interest/maturity
  • Parents
  • Sympathizers: those who relate to candidates' struggles
  • General age of 30-55
  • Both male and female

Analysis: Environment

General Idea

One simple word: DRAMA

More obscure reasons could be:

  • entertainment
  • relatability
  • liking the candidates
  • motivation
  • to learn from others
  • inspiration

Goal: to reach/appeal to as many people as possible

  • each season is in a different part of the world
  • every ethnicity
  • contestants placed in separate apartment styled homes
  • contestants live in close proximity to one another

Name: New Beginnings

Concept: TV dating show for widowed/divorced men and women

Network: Bravo

Air Time: 9 PM CT (after work and kids are sleeping)

Targeted Audience: older/middle aged men/women, mature teenagers

Hypothetical Rating: PG-13

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