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Stuff that Tweets 2016

BCM112 Convergent Media Practices - Guest Lecture Week 10
by

Christopher Moore

on 21 July 2016

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Transcript of Stuff that Tweets 2016

HASHTAGS
doesn't always happen: https://newmatilda.com/2015/04/27/12-times-conservative-commentators-were-more-outrageous-scott-mcintyre-and-kept-their
stuff that tweet
http://www.smh.com.au/national/ww1/sbs-presenter-scott-mcintyre-sacked-over-inappropriate-anzac-day-tweets-20150426-1mtbx8.html
public servants - have different rules - SBS being government funded makes him a public servant and thereby has much stricter rules about impartially compared to commercial organisations.
the pedagogical functions of celebrity
PERSONA
intercommunication
micro-publics
anatomy of a tweet (Twitter 2015)
PERSONA - the public presentation of the self online
DIGITAL OBJECTS
By 2012 Twitter is handling up to 1.6 billion search queries per day and is one of the top ten most visited websites.
In 2015, according to Twitter.com, there are 288 million monthly active users, 500 million Tweets sent per day with 80% of Twitter active users are on mobile and 77% of accounts are outside the U.S.
education emergencies
survey opinion and campaigning
politics and political protest
public relations
reporting dissent
space mission news and business
news and journalism
non-government organisations
public service
sport,
TV, cinema, radio, podcasters, YouTube, etc
and of course celebrities

micro-celebrity
and presentational media
Aeneas and the Founding of Rome || Dael Kingsmill
@dailydael
http://www.twitch.tv/xnatolix/c/6129172
@xNatolix
Mythology 101 - Geek and Sundry Vlogger
Twitch TV streamer and YouTuber
Dan Does Games
@PewDiePie
the specular economy
1:28 mins
https://tsheko.wordpress.com/2009/02/10/social-media-is-not-all-fun-and-games/
http://www.theage.com.au/it-pro/government-it/tony-abbott-dismisses-social-media-as-electronic-graffiti-again-20150126-12yg26.html
"Social media is kind of like electronic graffiti and I think that in the media, you make a big mistake to pay too much attention to social media," Mr Abbott said on Australia Day. "
"Political graffiti is frequently a sign of inequality in a society. This is a form of media that allows the disempowered or unrepresented to have a public voice."
Collette Snowden, University of South Australia
http://www.sbs.com.au/news/article/2015/01/28/comment-no-tony-abbott-you-cant-dismiss-social-media-electronic-graffiti
2011
Egyptian Revolution
2009
http://thesocietypages.org/cyborgology/2011/02/16/recap-social-media-and-egypt/
http://mappingonlinepublics.net/2013/11/27/new-users-in-times-of-crisis-and-revolution/
non-human twitter users
https://twitter.com/MarsCuriosity
https://twitter.com/slswa
http://www.instructables.com/contest/makeittweet/
Mitew, T. "Do objects dream of an internet of things?." The Fibreculture Journal 2014 .23 (2014): 1-25.
http://twentythree.fibreculturejournal.org/fcj-168-do-objects-dream-of-an-internet-of-things/
https://twitter.com/SarcasticRover
https://www.raspberrypi.org/social-animals-electric-eel-tweets-with-a-pi/
Attention Economies
fakes
and
parody accounts
TWITTER BOTS
https://dev.twitter.com/overview/terms/agreement-and-policy
application programming interface
https://twitter.com/letkanyefinish
https://twitter.com/explainhashtag
https://twitter.com/latourbot
https://twitter.com/HistoryReddit
https://twitter.com/metaphorminute
https://twitter.com/DearAssistant
https://twitter.com/pixelsorter
#BCM112
Hashtag use by BCMS112 students in 2014 and 2015 (so far)
http://twittercounter.com/pages/100
TWITTER
& CELEBRITY
@TheEllenShow
@rihanna
@jtimberlake
@ladygaga
@katyperry
@justinbieber
@taylorswift13
@britneyspears
http://sendible.com/insights/how-to-effectively-use-hashtags-for-maximum-engagement/
2006
http://visibletweets.com/h3.htm#query=%23bcm112&animation=3
http://twistori.com/#i_love
“Many Twitter users considered themselves “citizen journalists” and made it their mission to get the word out with (usually) accurate bites of information and a flow of videos and pictures. Professional journalists also used the site … as did more opinion-oriented bloggers. The result was like a company of artists painting a constantly updated picture of events.” (Nunns and Idle 2012)
http://www.raspberrypi.org/social-animals-electric-eel-tweets-with-a-pi/
Marshall, P. David, (2010) "The Specular Economy: Celebrity, two-way mirrors and the personalization of renown", Society. Vol. 50, November.

Marwick, Alice. Boyd, danah. 2011. ‘To See and Be Seen: Celebrity Practice on Twitter.’ Convergence: The international Journal of Research into New Media Technologies 17(2) 139-158.
WEEK THREE
https://www.flickr.com/photos/crypticon/sets/72157642475125493
http://www.tweetarchivist.com/CL_Moore/55
http://www.tweetarchivist.com/CL_Moore/187
March 16
2014
Twitter hashtag visualisation #BCM112
March 14
2015
The graphs are directed, vertices are grouped by cluster using the Clauset-Newman-Moore algorithm and laid out using the Harel-Koren Fast Multiscale layout algorithm.
Week Four
2014 March 23
The vertex sizes are based on tweets values.
Top Hashtags in Tweet in Entire Graph:
BCM112
BCM110
bcm112
selfie
JRNL101
BCM100
Deviantart
nofilter
bcm110
UOW


Top Words in Tweet in Entire Graph:
bcm112
rt
bcm110
cl_moore
blog
twitter
owns
out
copyright
via


Top Word Pairs in Tweet in Entire Graph:
bcm110,bcm112
bcm112,bcm110
university,wollongong
cl_moore,bcm112
bcm112,selfie
selfie,'who
'who,owns
owns,image
image,'',university



Top Replied-To in Entire Graph:
cl_moore
suetinthirroul
jaydenkun
unicorndispatch
linhhoangg
laurenbcm112
rebeccagoodway
jgp988
ibzonation
jinsflips


Top Mentioned in Entire Graph:
cl_moore
rebeccagoodway
uow
ericadavison_
techcrunch
drizzled
veronicacrem
_agentstarling_
lostateminor
jaydenkun


Top Tweeters in Entire Graph:
ajenglish
telegraphnews
mashable
engadget
techcrunch
smh
uberfacts
guardian
lostateminor
reddit_tech

The vertex sizes are based on tweets values.
Week 4 2015
Top Domains in Tweet in Entire Graph:
wordpress.com
youtube.com
com.au
co.uk
nytimes.com
imgur.com
jeffbullas.com
forbes.com
theguardian.com
net.au

Top Hashtags in Tweet in Entire Graph:
bcm112
bcm110
3dprinting
mediaplatform
youtube
instagram
vine
tumblr
digitalartefact
oculusrift

Top Words in Tweet in Entire Graph:
bcm112
rt
youtube
bcm110
platform
media
out
instagram
new
3d

Top Word Pairs in Tweet in Entire Graph:
3d,printing
bcm112,bcm110
check,out
bcm110,bcm112
blog,post
media,platform
digital,artefact
rt,_traviswall
_traviswall,bcm112
bcm112,mediaplatform



Top Replied-To in Entire Graph:
katieturnbull95
tedmitew
cl_moore
suetinthirroul
leelinchinsbs
cider3dprinter
samnoakes95
ginni_dore
youtube
instagram

Top Mentioned in Entire Graph:
tedmitew
_traviswall
cl_moore
samnoakes95
youtube
alinicolaidis
caitygt
netflix
gizmodoau
fenowik

Top Tweeters in Entire Graph:
leadrsdo
kimgarst
b3dge
jeffbullas
businessinsider
trending_vines
guardian
buzzfeed
trutherbot
time
https://www.flickr.com/photos/crypticon/16905112246/in/album-72157642475125493/
Week 6
April 20 2015
Top Domains in Tweet in Entire Graph:
wordpress.com
youtube.com
com.au
co.uk
forbes.com
goo.gl
techcrunch.com
bit.ly
edu.au
wired.com

Top Hashtags in Tweet in Entire Graph:
bcm112
bcm110
3dprinting
mediaplatform
bcm210
youtube
instagram
tumblr
oculusrift
emergingmediaplatform

Top Words in Tweet in Entire Graph:
bcm112
rt
youtube
blog
bcm110
instagram
media
up
new
via

Top Word Pairs in Tweet in Entire Graph:
bcm112,bcm110
blog,post
check,out
bcm110,bcm112
new,blog
3d,printed
bcm112,3dprinting
wicked,problems
social,media
media,platform



Top Replied-To in Entire Graph:
cl_moore
tedmitew
snapchat
congdonemma
_traviswall
emily_nakkan
danieljohnward
lilysingleton97
facebook
meldipuglia

Top Mentioned in Entire Graph:
tedmitew
maryeilish
rileynjones
travisaholland
keidamn
techcrunch
netflix
youtube
bellahunter6
smh

Top Tweeters in Entire Graph:
lexinerus
best_vine_video
jeffbullas
shoppingwoman1
thr
mailonline
dailydot
engadget
techcrunch
smh
April 17 2014
https://www.flickr.com/photos/crypticon/13921645261/in/album-72157642475125493/
Week 10
Social Network Analysis with NodeXL
http://nodexl.codeplex.com/
NodeXL: Network Overview, Discovery and Exploration
Hansen, Derek. Shneiderman, Ben. Smith, Marc. 2011. ‘Social Network Analysis: Measuring, Mapping and Modeling Collections of Connections’. Analyzing Social Media Networks. Morgan Kaufman: Burlington. pp.31-50.
Using NodeXL: http://sunlightfoundation.com/blog/2012/05/24/tools-for-transparency-a-how-to-guide-for-social-network-analysis-with-nodexl/
The Archivist http://www.tweetarchivist.com/
Visibile Tweets: http://visibletweets.com/
Twitter Counter: http://twittercounter.com
Twitonomy: http://www.twitonomy.com/
TweetStats: http://www.tweetstats.com/
Twistori: http://twistori.com/

Visualising Twitter Networks
Official Twitter Analytics site: https://analytics.twitter.com/
https://www.flickr.com/photos/crypticon/17130334679/in/dateposted-public/
LANGUAGE WARNING
Betweenness Centrality
Eigenvector Centrality
https://www.flickr.com/photos/crypticon/13857596845/sizes/o/
move from representational to
presentational media paradigm
VISUALISING PERSONA
Barbour, K. Marshall, P.D., and Moore, C. 2014. Persona to Persona Studies. M/C Journal [online], 17 (3).
http://journal.media-culture.org.au/index.php/mcjournal/article/view/841


Marshal, P.D, Moore, C. and Barbour K. 2015. ‘Persona as method: exploring celebrity and the public self through persona studies’, Celebrity Studies, 6(3): 288-305.

Marshall, P.D., 2014. Celebrity and power: fame in contemporary culture. 2nd ed. Minneapolis: University of Minnesota Press.

Marshall, P.D., 2014. Persona studies: mapping the proliferation of the public self. Journalism, 15 (2), 153-170.

Marshall, P.D., 2010. The promotion and presentation of the self: celebrity as marker of presentational media. Celebrity Studies Journal, 1 (1), 35-48.



Persona Resources

Top Domains in Tweet in Entire Graph:
wordpress.com
youtube.com
com.au
co.uk
twitter.com
forbes.com
thenextweb.com
net.au
withoutbullshit.com
cnet.com

Top Hashtags in Tweet in Entire Graph:
bcm112
3dprinting
digitalartefact
bcm110
mediaplatform
drones
wearables
periodpodcast
perfect
emergingmediaplatform

Top Words in Tweet in Entire Graph:
bcm112
rt
youtube
via
digital
new
out
now
video
3d

Top Word Pairs in Tweet in Entire Graph:
check,out
digital,artefact
3d,printing
blog,post
out,bcm112
perfect,shot
rt,samnoakes95
3d,printers
right,now
rt,travisaholland

Top Replied-To in Entire Graph:
vine
travisaholland
mattgencevski
uchey_dr
chloe_dicks
_traviswall
snapchat
jessiccanaous
donnellymatt1
foxfillip

Top Mentioned in Entire Graph:
samnoakes95
travisaholland
tedmitew
youtube
smh
keidamn
dunnmaddison
miafig3
netflix
the_mcgill

Top Tweeters in Entire Graph:
itweetfeeds
ilovemyiwatch
uchey_dr
abcnews
skynewsaust
usatoday
khou
newscomauhq
forbes
smh

https://twitter.com/Queen_UK
https://twitter.com/BoredElonMusk
https://twitter.com/ohwonka
PERSONA, TWITTER &
tools for analysis

@cl_moore
DIGC310
Digital Game Cultures
https://digitalgamecultures.wordpress.com/
DIGC335
Cybercultures
DIGC330
Digital Asia
https://cyberculturesblog.wordpress.com/
https://digc330.wordpress.com/
PERSONA
micro-publics

intercommunication

representational vs
presentational media
FIVE DIMENSIONS OF PERSONA
1. PUBLIC
2. MEDIATIZED
3. PERFORMATIVE
4. COLLECTIVE
5. VALUE
OVERVIEW
TWITTER
Histories

Activities

Celebrities


TOOLS
social network analysis

#BCM112
persona
plural personae or personas
Broadcast Media vs Social Media
one -> many
many <-> many
Broadcast Media
Social Media
“Intercommunication is an elaborate layering of types and forms of communication that are filtered and directed and engaged with by particular individuals in interpersonal ways.”(Marshall, 2010: 41)
Five dimensions of persona
micropublics
intercommunication
intercommunication
MICRO-PUBLIC
value

agency

reputation

prestige


• An AI-powered Donald Trump emulator (@DeepDrumpf) that analyzes the real Donald’s Twitter production and attempts to create new tweets that he could have said.

• A bot that analyzes TV shows and attempts to create new shows from those scenes by providing “improved,” original dialogue (@TVCommentBot).

• An AI-bot that generates metaphorical insights using a knowledge-base of stereotypical properties and norms (@MetaphorMagnet).
Social Network Analysis
Node XL

Gephi
http://blogs.lse.ac.uk/impactofsocialsciences/2015/07/10/social-media-research-tools-overview/?utm_content=bufferb1610&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
OTHER SNA TOOLS
http://www.pewinternet.org/files/2014/02/How-we-analyzed-Twitter-social-media-networks.pdf
Betweenness centrality is a measure of the number of paths that the node acts on as a bridge between two other nodes.
Eigenvector centrality measures those Twitter users who tend to attract greater attention from others in the network.
PUBLIC
MEDIATIZED
PERFORMATIVE IDENTITY
COLLECTIVE
VALUE
http://qz.com/646825/microsofts-ai-millennial-chatbot-became-a-racist-jerk-after-less-than-a-day-on-twitter/
Full transcript