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Walmart in Russia
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Our proposal = not entering Russia
Cultural reasons :
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Competition
Economic reasons:
- economic crisis
- already well-established competition
- need a comparative advantage: online ?
Geographical reasons:
- vast country
- poor infrastructure
- different languages
- impossible to enter the East
- low population density
- difficulties to manage the supply chain
The Russian retail market
- Growing middle class
- Declining purchasing power and demand
- Inflation by 6.1% (10/16)
- Fall of demand
- Growth of the retail market by7.1%
- Growth of e-commerce
Thank you for your attention !
Walmart
- Largest retailer in the world
- Present in 28 countries
- 4 pillars :
1. low prices
2. easy access
3. competitive assortment
4. great experience
Many categories available:
- electronics
- grocery
- clothing
- home furniture
- toys
- health and beauty
Russia
- Population: 143 million
- Largest country in the world
- 9 time zones
- 73% urbanization rate
- Political stability
- GDP Growth: -0.6%
Walmart in Russia
Marie Zamit-Maillet
Rocio Lopez
Vu Tran
Phoenix Wong