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Advancing Your Non-Profit Mission with Social Media: Social Media Basics
Transcript
Questions
Twitter: @Nichole_Kelly
The Social Media Firm that Understands Your Bottom Line
Conclusion
Put it into Context
Social media is a "channel"
Create a common language
Use Metrics with History
No Silver Bullets
Cross-Functional
Other marketing channels include:
- Public Relations
- Online Advertising
- Website
Measure Everything
But the measurements are the same
Exposure/Reach
Engagement
Online Ad Metrics
Conversion
Impressions
Advancing Your
Non-Profit Mission
with Social Media
Sales
Clicks
Conversions
Social Media Measurement Basics
Web Metrics
Downloads
Time on Site
Visitors
Page Views
Visits
The Social Media Firm that Understands Your Bottom Line
Traffic Sources
PR Metrics
Bounce Rate
Social Metrics
Circulation
Conversions
Fans
New
Followers
Mentions
Returning
Pass
Along
Connections
Subscribers
Impressions
Retweet
@Reply
Mentions
Ad Value
Comment
View
Like
Share
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